Aashish Chopra
Aashish Chopra's recorded perspective
Ever wondered what makes a video go viral? Aashish Chopra, Vice President- Content Marketing, ixigo, spills a few secrets.
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Direct conversations with the people shaping brands, business and market change—restored as a searchable DMAasia authority record.
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154 conversations shown
Aashish Chopra
A one-to-one with Aashish Chopra
What are the things that brands must do to make viral video campaigns? Can 'viral video' even be called a category?
Aditya Agarwal
experiential travel
| Across the world, experiential travel has become a huge trend among millennials. Aditya Agarwal, SVP & Head of Corporate Strategy, Cleartrip, tells us more about this.
Agnello Dias
A one-to-one with Agnello Dias
Today, a lot of content is held back due to the fear of backlash, says Agnello Dias, Creative Chairman, Dentsu Aegis Network, and Co-founder, Taproot Dentsu. The leading advertising professional also highlights how brands should ride the wave of important events happening in the country.
Ajay Kakar
A one-to-one with Ajay Kakar
Most people find financial products difficult to comprehend. How are financial services brands reaching out to consumers then?
Ajay Row
A one-to-one with Ajay Row
A lot of Big Data is 'noise', says Ajay Row, Partner-CRM, Martech and Data, DAN Network. Therefore, implementing a Big Data strategy successfully is dependent on separating the 'noise' from meaning, he adds.
Akash Banerji
A one-to-one with Akash Banerji
Exciting, maddening, and chaotic are the three words that best describe the future of OTT platforms in India. Hear more about this from Akash Banerji, Head - Advertising Video on Demand Business, VOOT, as he highlights why OTT content is growing by leaps and bounds.
Ali Imran
what needs to change in the education system
| “Technical skills are not enough; even the so-called management skills are not enough. You need to know how to write, speak, and communicate.
Ali Rizvi
marketing niche categories
| “Wearable technology has great potential in India, known for being the diabetes capital of the world. It has the potential to transform sedentary lifestyle and ensure an active one ," says Ali Rizvi, National Head, Garmin India.
Alok Shankar
A one-to-one with Alok Shankar
A study conducted by the Centre for Science and Environment last year indicated that lifestyle diseases are the biggest killers in India. In such a scenario, how is a brand like Fitbit ensuring that people stay on top of their fitness goals?
Amer Jaleel
A one-to-one with Amer Jaleel
'Me time' now means 'screen time' on the mobile phone, says Amer Jaleel, Group CCO & Chairman of the Mullenlowe Lintas Group. In a candid chat with Rajat Arora of HT Brand Studio, the veteran advertising professional also delivers insights into 'responsible' communication by brands.
Amisha Jain
breaking myths about women's intimate wear
Women’s intimate wear is one product category that has always been riddled with misinformation. The scenario, however, is changing, with consumers becoming more aware and discerning.
Amit Bajaj
A one-to-one with Amit Bajaj
Amit Bajaj, Content Strategy Lead- Nissan Motor Corp, tells us how new automotive brands can leverage the power of content to disrupt the industry today. Amit also gives us a sneak peek into his personal life-- which includes an ardent love for travelling.
Amit Ramani
co-working growth story
| “There are three things that people look for in co-working spaces,” says Amit Ramani, Founder & CEO, Awfis, “accessibility—I should get it when I want it; affordability, because India is a value-driven market; and, third, no hassle.” Ramani also talks about how the Indian co-working segment fares in comparison to other markets, and how SMEs and even large corporate companies are taking to the model. He is in conversation with Zinia Bhattacharya of HT Brand Studio.
Amit Sarda
A one-to-one with Amit Sarda
Amit Sarda, Managing Director of Soulflower, presents the various innovative ways in which his brand has utilised and analysed client data and how it has helped his range of organic products to sell better. He is in conversation with Priyanka Mehra, Director- Marketing and Communications, Havas Group India.
Amit Tiwari
A one-to-one with Amit Tiwari
Ever heard of the word 'marketech'? It's a combination of marketing and technology, and is what will become the next big thing, says Amit Tiwari, Vice President-Marketing, Havells.
Anand Chakravarthy
biggest challenge facing marketers
| “It’s not a question of digital v/s analog. It’s a question of how brands can combine digital and analog and measure the efficacy in the most effective way,” feels Anand Chakravarthy, Managing Director- India, Essence.
Anika Agarwal
Anika Agarwal's recorded perspective
Building a financial services brand on the internet involves three key steps-- instilling trust in consumers, ensuring consistency in customer service, and learning how to handle crisis. Learn more about brand-building processes from Anika Agarwal, Senior VP and Head-Marketing, Digital and Direct Sales, Max Bupa Health Insurance.
Anjali Malhotra
A one-to-one with Anjali Malhotra Nanda
Unlike other countries, insurance in India is viewed as just another investment tool, and not as a means of protection, says Anjali Malhotra Nanda, Chief Customer, Marketing and Digital Officer, Aviva India. Watch this interview to know more about the state of insurance penetration in India, especially in today's digital age.
Anshuman Goenka
stereotypes associated with liquor consumption
Liquor brands have traditionally targeted only men. However, with a spike in consumption among women, many marketers are becoming gender-neutral in their communication approaches.
Aparna Mahesh
how the financial services sector will evolve in a post-Covid world
| “As brand custodians, it is incumbent on us to decide what will be relevant after the pandemic, and what will not,” says Aparna Mahesh, Chief Marketing Officer, BankBazaar. Mahesh, who is in conversation with Zinia Bhattacharya of HT Brand Studio, also highlights how the pandemic is changing consumers’ financial behaviour and how brands can maintain customer loyalty during these trying times.
Apurva Chamaria
how digitisation entails cultural transformation
| “Any kind of digital transformation entails a massive cultural transformation,” says Apurva Chamaria, Chief Revenue Officer RateGain, adding that, “In that regard, traditional companies have a long way to go.” Chamaria also hands out tips for upcoming marketers, two of which include staying close to customers and understanding how competitors are responding to market trends. He is in conversation with Roudra Bhattacharya of HT Brand Studio.
Asha Kharga
A one-to-one with Asha Kharga
Despite being a late entrant, Axis Bank has created a huge impact on the Indian banking industry. A case in point is the campaign, which re-imagined how credit cards are marketed.
Ashim Gupta
brand safety and purpose-driven marketing
| “Safety is our key differentiator,” says Ashim Gupta, Head-Consumer Communication, Uber India, while highlighting how the company strives to provide mobility solutions to consumers across different price points. Gupta, who is in conversation with Zinia Bhattacharya of HT Brand Studio, also talks about the importance of purpose-driven marketing.
Ashish Bhutani
how co-working spaces are not just for start-ups
| Thanks to technology, more and more commercial real estate players are being able to cater to the new-age consumer. Ashish Bhutani, CEO, Bhutani Group, tells us more about this.
Ashish Tiwari
how technology has impacted the insurance industry
| Technology has impacted nearly all key sectors today. Vice President - Marketing and Digital, Future Generali India Life Insurance, says, “Look at the insurance industry—in the past, there were only passive buyers.
Ashwiny Iyer
breaking stereotypes in filmmaking
Writer and director Ashwiny Iyer Tiwari talks about tackling clichés in filmmaking. According to her, creators should experiment more with their storytelling formats and come up with newer narratives.
Atul Pokhriyal
a new way of learning
| Ever heard of the XSEED method of learning for schoolchildren? Atul Pokhriyal, Vice President Product, XSEED Education, explains in this video.
Ayoshmita Biswas
A one-to-one with Ayoshmita Biswas
If you are a financial services brand, then your biggest quest should be to educate your customers. Hear more about marketing in the financial services industry from Ayoshmita Biswas, Group Head-Marketing & Corporate Communications (Financial Services), Piramal Capital & Housing Finance.
Balaji Vaidyanathan
A one-to-one with Balaji Vaidyanathan
One of the biggest challenges in the financial services sector is that brands often market mutual funds as short-term products, when, in fact, they are long-term ones. Hear more about it from Balaji Vaidyanathan, Marketing Director, Franklin Templeton Investments Limited.
Balaji Viswanath
A one-to-one with Balaji Viswanath
As per a recent study, millennials are the chief wage earners in India, with a 47% share in the working age population. It thus becomes imperative for brands to engage with this powerful demographic group.
Bianca Ghose
how brands can stand out with content
| How do brands differentiate themselves through content? Bianca Ghose, Chief Storyteller, Wipro, says, “There’s too much mediocre content everywhere.
Bishwajeet Samal
A one-to-one with Bishwajeet Samal
Bishwajeet Samal, Head of Marketing, Volkswagen Passenger Cars, gets talking on the importance of influencer marketing and why brands in India should take regional content more seriously. He also highlights how his brand intends to engage with young audiences.
Daman Soni
A one-to-one with Daman Soni
Today, India is at the forefront of fintech innovation, says Daman Soni, CMO, Wecash. To know more about what's happening in this sector, tune in to this interview.
Debasis Ray
building brands with purpose
"It is possible to think of a purpose first, and then build a successful business around it," says Debasis Ray, Head-Public Affairs & Spokesperson, Tata Trusts. The challenge, however, lies in retaining the purpose by striking a balance between the need of the customer, the need of the business, and the need of the environment in which you operate, he adds.
Dheeraj Sinha
agencies of the future
| “India is ready for what is called ‘Wave 3’, where the marketing story will be embedded in the product. Wave 3 is about brand utility, such as creating a webseries for a brand; it can also be about building a technology platform,” says Dheeraj Sinha, MD, India and Chief Strategy Officer, Leo Burnett - South Asia.
Divya Dixit
A one-to-one with Divya Dixit
The massive rural population of India takes pride in its local languages, so it only makes sense to create content that caters to them. Divya Dixit, Senior VP and Head of Marketing at ALTBalaji, gives us the low-down on how OTT platforms can tap this massive potential in order to grow.
Elizabeth Venkataraman
A one-to-one with Elizabeth Venkataraman
Today, Kotak Mahindra Bank is one of the leading private sector banks in India. What contributed to this growth, and how has the journey been so far?
Gaurav Mehta
A one-to-one with Gaurav Mehta
Gaurav Mehta, Chief Marketing Officer at GirnarSoft, talks about the opportunities and challenges that data brings for a brand, in this chat with Priyanka Mehra. features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.
Gautam Shewakramani
A one-to-one with Gautam Shewakramani
Online knowledge platform Quora recently launched versions in three regional languages, which include Marathi, Bengali, and Tamil. Know more about this initiative from Gautam Shewakramani, Advisor, International Growth, Quora.
Geetu Bhatnagar
how B2B marketing has changed in the digital age
| B2B marketing has got a new lease of life in the digital era. Talking about the same, Geetu Bhatnagar, Head-Marketing, Oracle India, says, “Digital media allows us to do social listening—we can find out what the customer is talking about on various platforms, where he is looking for content, and how he is consuming content.” Using examples from Oracle’s portfolio, Bhatnagar also highlights why data and storytelling have become integral to the brand ethos.
Gulbahar Taurani
A one-to-one with Gulbahar Taurani
Today, brands across the world are reaching out to millennial consumers. Is this true even in the case of legacy companies such as Philips?
Hareesh Tibrewala
how data-driven digital marketing helps brands
| “A consumer wants a brand as much as a brand wants a consumer. Therefore, if somebody gives her the right information at the right time, it creates value for her.
Jayati Singh
building a purpose-driven B2B brand
| In the B2B world, the brand is synonymous with the company or the product. Increasingly, however, companies are realizing that they need to stand for something.
Jiten Mahendra
A one-to-one with Jiten Mahendra
Jiten Mahendra, Senior Vice President Marketing, Max Fashion India, talks about omni-channel marketing. Among other things, he points out how it’s a myth that customers who shop online are “discount-seekers”, whereas those who shop offline are “experience-seekers.” He’s in conversation with Zinia Bhattacharya of HT Brand Studio.
Jodie Sangster
A one-to-one with Jodie Sangster
Artificial Intelligence (AI) is a buzzword in almost all industries today. But how exactly do marketers benefit from it?
Jose Antonio Cachaza
A one-to-one with Jose Antonio Cachaza
Do leagues work for all kinds of sports? Jose Antonio Cachaza, Managing Director, LaLiga India, explains why.
Juhie Gorwara
how digitisation leads to innovation
| “Digitisation has brought us closer to our customers. But it has also increased the pressure that we have very little scope to make mistakes,” says Juhie Gorwara, Head Group Marketing and E-commerce, Philips Indian Subcontinent.
Jyoti Kumar Bansal
A one-to-one with Jyoti Kumar Bansal
Technology has a major role in boosting creativity, says Jyoti Kumar Bansal, CEO of PHD India, while talking about how agencies can help strike a balance with clients in terms of creativity and innovation. She is in conversation with HT Brand Studio's Rajat Arora.
Karan Kumar
A one-to-one with Karan Kumar
Do you have a special corner in your heart for ethnic or organic products, especially those produced by a brand like Fabindia? Karan Kumar, the company's Chief Brand and Marketing Officer, presents an inside story, particularly in reference to catering to millennial consumers.
Karthik Nagarajan
A one-to-one with Karthik Nagarajan
Karthik Nagarajan, Chief Content Officer at Wavemaker tells us how brands can leverage the potential of influencers to create sustainable campaigns over a long period. He also explains how the true power of advocacy and native advertising lies between campaigns, in keeping the buzz and momentum going.
Kaustubh Nande
A one-to-one with Kaustubh Nande
Several companies use CAE Software to predict the behaviour of products through engineering simulation software. Kaustubh Nande, Director - Marketing at MSC Software is part of the group that pioneered this software.
Kedar Apte
A one-to-one with Kedar Apte
Kedar Apte, Vice President- Marketing at Castrol India, talks about his views on India's current sports boom, how Castrol listens to its audiences and also how he likes to unwind. Brand Masters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.
Konia Khanna
embracing digital technology
|“Digital has enabled quick and easy sharing of stories. However, in the process, brands should not forget to stay true to their purposes,” says Konia Khanna, Head-Marketing, Swarovski India.
Krishnan Chatterjee
developments in the B2B marketing arena
| “Increasingly, B2B marketers are realizing that they don’t control their brand narratives,” says Krishnan Chatterjee, Chief Customer Officer and Head of Marketing, Indian Subcontinent, SAP. “In fact, it’s their customers who do.
Krishnan Chatterjee
A one-to-one with Krishnan Chatterjee
The future of work is augmented humanity, says Krishnan Chatterjee, COO and Head of Marketing, Indian Subcontinent, SAP. Chatterjee also tells us why we need to take creativity at the workplace more seriously.
KV Shridhar(POPS)
A one-to-one with KV 'Pops' Sridhar
Artificial Intelligence and voice-enabled technology will go a long way in empowering the world, says KV Sridhar aka Pops, Founder and Chief Creative Officer, HyperCollective. The global advertising icon also sheds light on how brands can leverage technology to customize regional content.
Lloyd Mathias
strategies a start-up should adopt to succeed
"The quality of an idea, the IP attached to it and the vision of the founder(s) decide how successful a start-up is going to be". Angel investor Lloyd Mathias believes that uniqueness is a must when it comes to successfully marketing a company's vision.
Mahesh Israni
A one-to-one with Mahesh Israni
Tata Tea's 'Jaago Re' campaign effectively raised awareness about various social issues. Hear more from Mahesh Israni, Business Head - New Ventures at Tata Global Beverages Limited.
Malini Agarwal
positive influencer marketing
The problem with social media is that it has become an impersonal space, says Malini Agarwal, Founder and Creative Director, MissMalini Entertainment. She also emphasizes the need to build more positive influencer marketing campaigns and campaigns that create impact on women.
Manav Sethi
A one-to-one with Manav Sethi
OTT platforms are increasingly betting big on regional content. According to Manav Sethi, Group CMO of Eros International PLC, it's because audiences love stories that capture the nuances of their respective cultures.
Mandar Natekar
building brands that appeal to kids
| Marketing to kids is a totally different ballgame. “It’s all about keeping it fun,” says Mandar Natekar, Chief Business Officer, KidZania India.
Manish Bhatia
A one-to-one with Manish Bhatia
What can consumers look forward to in the luxury bath segment? Hear it from Manish Bhatia, President and Chief, Bath Products and Furniture Fittings Business, HSIL Ltd, who has plenty in store to get everyone excited.
Manish Sinha
measuring the effectiveness of B2B campaigns
| How do B2B brands measure the success of their brand campaigns? Manish Sinha, Chief Marketing Officer, STL, says, “It’s definitely easier in B2C because there is a lot more data.
Manuj Garg
bringing healthcare services to smaller towns
| At a time when most healthcare brands are concentrating on urban India, MyUpchar has taken a different route. This leading online multilingual health platform is targeting the smaller towns, with the sole purpose of increasing access to healthcare services for those “120 crore people who do not live in tier 1 cities.” Hear more about MyUpchar’s journey from its co-founder, Manuj Garg.
Marut Setia
gaps in healthcare delivery systems
| Is the quality of healthcare services provided in tier 2 and tier 3 cities on a par with metros? According to Marut Setia, CMO, GE Healthcare, both facilities and paying capabilities are up to the mark.
Megha Tata
A one-to-one with Megha Tata
Megha Tata, COO of BTVI, talks about measuring digital marketing metrics, BTVI's journey as well as her journey in the media industry. Brand Masters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.
Mohan Menon
hospitals of the future
| How will the hospital of the future look like? Mohan Menon, VP-Head of Marketing & Digital, Max Healthcare, says, “It will be very technology driven; doctors or nurses will be more focused on healthcare delivery rather than being challenged by technology or the delivery model.” Menon also predicts that healthcare delivery systems will become simpler and more transparent with time.
Mohit Joshi
what entails media planning in the digital age
“Planning media for television is easier than planning for digital mediums,” says Mohit Joshi, Managing Director – India, Havas Media Group. “That’s because there are, say, only 800 TV channels, as opposed to an unlimited number of digital domains.
Navin Khemka
A one-to-one with Navin Khemka
Navin Khemka, CEO, MediaCom-South Asia, speaks to HT Brand Studio's Rajat Arora about the rise of digital media in India. According to him, digital media will first overtake print and eventually television in the next 5 years.
Nikhil Kakkar
millennial fitness habits
| Millennials are leading the fitness revolution in India. What is that one thing that sums up their wellness routine?
Nikhil Rastogi
A one-to-one with Nikhil Rastogi
Did you know that the average tenure of CMOs is on a decline? Nikhil Rastogi, Director-Marketing and Digital Sales, Citibank, tells you more about this.
Nitesh Tiwari
what’s common between advertising and filmmaking
| Did you know that Nitesh Tiwari, the man behind the blockbuster ‘Dangal’, worked in advertising for 17 years? In this freewheeling chat with Rameet Arora, COO, HT Digital Streams, he talks about the same, and how he applied some of the lessons learnt in advertising to his filmmaking techniques.
Nitin Sethi
A one-to-one with Nitin Sethi
At a time when a majority of consumers are showing an increased preference for regional content, how do brands ensure that they don't fall behind in this space? Nitin Sethi, Vice President-Digital, IndiGo, outlines a few strategies in this regard.
NSN Murty
skills required to build smart cities
| Successfully managing a smart city requires futuristic skills. How are our workforces gearing up for the same?
Pallavi Singh
A one-to-one with Pallavi Singh
For brands investing in content marketing, here's one way to tell if your campaign has been successful—it needs to have sparked conversations. Know more about content marketing practices from Pallavi Singh, Head of Marketing, MG Motor.
Pallavi Singh
A one-to-one with Pallavi Singh
Pallavi Singh, Head of Marketing, MG Motor India gets candid with host Priyanka Mehra about her unusual ways of unwinding, how MG Motor leverages technology for its marketing strategies and how they plan on bringing back the romance in advertising. Brand Masters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.
Pankaj Duhan
influencer-led marketing
| “For a brand, going digital is not the fashionable thing to do; in fact, it is the right thing to do,” says Pankaj Duhan, Chief Marketing Officer, Reckitt Benckiser-South Asia Health. Duhan also lays out a few dos and don’ts of influencer-led marketing.
Pankaj Duhan
A one-to-one with Pankaj Duhan
Women today are not just looking to buy the benefits of a product; they are also looking to buy the character or the purpose that the brand espouses, says Pankaj Duhan, Chief Marketing Officer, Reckitt Benckiser-South Asia Health. Watch this interview to know how brands can better understand the needs and preferences of the modern Indian woman.
Pankaj Gupta
A one-to-one with Pankaj Gupta
Of the many millennial-centric campaigns today, one that particularly stands out is HDFC Life's . Hear more about it from Pankaj Gupta, Chief Marketing Officer & Head, Strategic Alliances, Credit Life, Speciality Sales & Government Business, HDFC Life Insurance.
Pankaj Rana
A one-to-one with Pankaj Rana
The mobile handset industry in India is extremely cluttered. In such a scenario, how does a brand like Panasonic set itself apart?
Piyush Bhargava
A one-to-one with Piyush Bhargava
Out of every 10,000 patients in India, only seven can be accommodated in hospitals, says Piyush Bhargava, Chief Marketing Officer, Nightingales Home Health Services. Bhargava thus outlines the need for home healthcare services, and how his brand is creating waves in this sector.
Prasad Rai
A one-to-one with Prasad Rai
Prasad Rai, Vice President of Applications at Oracle delivers insights on Artificial Intelligence, what Oracle looks for when hiring and also, a little bit about what defines him. Brand Masters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.
Prateek Chatterjee
A one-to-one with Prateek Chatterjee
At a time when most businesses are undergoing a digital transformation, what's the easiest way to ensure that they remain on track? Prateek Chatterjee, Senior Vice President-Corporate Communications and Marketing, NIIT, has a word of advice.
Praveen Rao
A one-to-one with Praveen Rao
Video is the marketing buzzword of today, but what does a brand do to go beyond the realm of video content? Praveen Rao, General Manager & SVP of Censhare gives us his insights on marketing beyond video content in this chat with Priyanka Mehra.
Priya Kapadia
innovation
The Scale-up Programme, which is offered by the Marico Innovation Foundation (MIF), has helped many a young company to overcome crucial business bottlenecks. Know more about this mentorship initiative from Priya Kapadia, Head, MIF.
Priyanka Gill
how content is king
| “Go where the user is, which is why we fully leverage social media,” says Priyanka Gill, founder & CEO, POPxo. Gill also talks about how content is at the heart of everything that POPxo does.
Priyanka Gill
A one-to-one with Priyanka Gill
When we think of women-centric digital content platforms in India, POPxo is one brand that immediately stands out from the rest. The fact that it has nearly 39 million users across all its platforms is indeed testament to its massive popularity.
Punit Dharamsi
A one-to-one with Punit Dharamsi
How does a brand simplify a product that otherwise appears complex to consumers? Take a cue from Punit Dharamsi, Vice President-Marketing and Investor Education, AMFI, who talks about the strategies adopted by the Association to explain mutual funds to the public.
Punit Modhgil
Punit Modhgil's recorded perspective
According to a report by Google and KPMG India, there were 234 million Indian-language internet users in 2016. In comparison, the number of English users stood at 175 million only.
Pushpanjali Pushpanjali
A one-to-one with Pushpanjali Banerji
If there is one thing that differentiates millennials from people of other generations, then it is their penchant for trying out new products, says Pushpanjali Banerji, Founder and Director at Taali Media and Brand Director at Kyndal Group. This is true even in the alcobev industry, which is increasingly seeing millennials taking to brands that have something unique to offer to them, Banerji goes on to say.
Rachit Hirani
A one-to-one with Rachit Hirani
You can't create viral content from day one, says Rachit Hirani, founder of MotorOctane. Hirani also highlights how an influencer should not only think from the perspective of a brand, but also that of the audience.
Rajesh Kumar
ethics of AI
| Roudra Bhattacharya of HT Brand Studio recently caught up with Rajesh Kumar Jindal of UiPath. Among other things, they discussed the ethics of AI.
Rajesh Kumar
A one-to-one with Rajesh Kumar Jindal
Artificial Intelligence and automation will define the marketing landscape this year, says Rajesh Kumar Jindal, Vice President & Head of Marketing (India Region), UiPath. According to Jindal, all marketers should therefore overcome their fear of such technologies and embrace them at the earliest.
Rajiv Bansal
A one-to-one with Rajiv Bansal
How is news inherently different from other consumer products? Hear it straight from the horse’s mouth!
Rajshree Bakshi
A one-to-one with Rajshree Bakshi
How does a brand stay ahead of an audience that stays ahead of the market? Rajshree Bakshi, Senior VP- Marketing, Reliance Industries Limited breaks down the best practices that a brand can follow to keep reinventing itself, make the workplace more conducive for women, and adapt to changing technologies.
Rajul Kulshreshtha
how brands should be media-agnostic in their approach
| Planning media in the digital age comes with its own set of perks, what with marketers being able to connect with consumers in real time. Rajul Kulshreshtha, CEO, Madison Media, however, believes that the planning landscape has become even more complicated than what it was a decade ago.
Ramesh Iyengar
HT Brand Studio Live: Season 2 | Episode 15
Ramesh Iyengar, Chairman & Managing Director, Select Direct Marketing Communications, will feature in Episode 15 of , Season 2. This time, we talk about how India’s real estate sector has evolved, and how the future of this industry looks like.
Ramin Saherwala
building an ‘authentic’ brand
| “Our biggest endorsers are our members,” says Ramin Saherwala, Chief Marketing Officer, Mahindra Holidays & Resorts India Limited. “Because, when they share their experiences on digital media, they add a touch of authenticity to the same,” he adds.
Rana Barua
evolving consumer
One of the biggest developments in the media and entertainment industry has been the evolution of consumer behaviour, says Rana Barua, CEO, Havas Group India. Barua also talks about how advertising will become more data-driven in the future.
Roshni Das
A one-to-one with Roshni Das
"Good advertising drives attention, great content marketing drives motivation". With this philosophy in mind, Roshni Das, Director- Marketing at Intel India strives to motivate businesses to embrace technology.
Rubeena Singh
measuring the effectiveness of digital content
| “While digital allows a two-way interaction with customers, it has also been overused by marketers to create intrusive content formats,” says Rubeena Singh, CEO, iProspect India. She also highlights how customer loyalty is linked to personalized experiences.
Rutu Mody
A one-to-one with Rutu Mody-Kamdar
Do marketing campaigns in India adequately capture the needs and aspirations of women? Not really, says Rutu Mody-Kamdar, Founder and Managing Director of Jigsaw Brand Consultants, while highlighting how marketers continue to subject women to age-old stereotypes.
Sabyasachi Mitter
strategies to create better ads
| Too much of advertising is redundant; quality of content ceases to matter if a consumer is bombarded with ads. “Today, advertising is very subtle, users don’t like product windows anymore,” says Sabyasachi Mitter, Founder & Managing Director, Fulcro.
Sagar Boke
A one-to-one with Sagar Boke
One of the biggest advantages of digital marketing channels is that they allow brands to have two-way conversations with consumers. As a result, companies can know their customers better, as well as create greater engagement with them.
Sairee Chahal
A one-to-one with Sairee Chahal
With a user base of 15 million, India's women-only platform Sheroes is going from strength to strength. Hear more about its journey from its founder and CEO, Sairee Chahal.
Sameer Maheshwari
a new definition of fitness
| “The idea of fitness, which was once restricted to only a handful of people frequenting the gym, has changed,” says Sameer Maheshwari, Founder, HealthKart. “Today, fitness is a part of everyday life, with people adopting different kind of sports in order to remain healthy,” he adds.
Sandeep Nagpal
A one-to-one with Sandeep Nagpal
Ever wondered how technology is shaping the event management industry? Sandeep Nagpal, Vice President and Head of Marketing, Cvent, highlights some exciting trends.
Sandeep Singh
A one-to-one with Sandeep Singh
How does a beer brand work around the challenges of advertising restrictions on alcoholic products? Sandeep Singh, Director- Marketing and Alternate Channels at Bira 91, sheds light on this and much more in this exclusive interview with Priyanka Mehra.
Sanjeev Chopra
responsibility that comes with healthcare communication
| “For agencies operating in the healthcare space, it’s important to get every bit of information validated before putting out the same in public forums,” says Sanjeev Chopra, Senior Vice President and Head, McCann Health. Chopra also talks about the landmark healthcare campaigns undertaken by McCann Health and the success rate of sector-focused agencies.
Sanjiv Kapoor
expectations of Indian flyers
| Sanjiv Kapoor, Chief Commercial Officer at Vistara, highlights what’s common between the US, Indian, and Chinese airline markets and also what’s different. “Although customers in all three countries seek value for money, in India, the expectations are even more.
Saugata Bagchi
what’s upping the ante in the B2B space
| “A B2B customer is also a B2C customer. Because of her experiences with B2C brands, a B2B customer expects the same level of service, content personalization, and effectiveness of messaging,” says Saugata Bagchi, Head - Global Content Marketing, Tata Communications Ltd, adding that, “This, in turn, has changed the way B2B businesses traditionally operated.” Bagchi also talks about how there isn’t a blueprint to succeed in the B2B space, and it all boils down to keeping the customer at the heart of the business.
Seema Bansal
corporate social responsibility
Brands need to stop thinking of CSR as a cost that sits separately, says Seema Bansal, Partner and Director, BCG Social Impact Practice in the Asia Pacific. Instead, they should work on incorporating it into their core business, she adds.
Shaji Varghese
A one-to-one with Shaji Varghese
Shaji Varghese, Executive Director and Business Head, PNB Housing Finance Limited, outlines how the company has benefited with the adoption of digital technologies. As per the ace marketer, one of the biggest advantages has been the delivery of services right at the customer's doorstep.
Shams Jasani
A one-to-one with Shams Jasani
Shamsuddin 'Shams' Jasani, Group MD, Isobar South Asia, reveals the best practices for influencer marketing, the role that Voice will play in the future and also, his life mantra in this chat with Priyanka Mehra. Brand Masters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.
Shankar Jadhav
A one-to-one with Shankar Jadhav
Shankar Jadhav, Managing Director, BSE Investments Ltd, outlines how trust is built in the financial services sector. He also talks about the ways in which BSE Investments uses digital technologies to interact with consumers.
Sharad Gupta
evolving rural consumer
These are the top three things that budding marketers should keep in mind, says Sharad Gupta, Chief Communications Officer – Corporate Marketing Communications & Brand Strategy, and Group Head, Vice President-Tech Innovations & Incubation, Escorts India. Gupta also talks about the evolving rural consumer, and how brands should cater to this segment.
Sharad Mathur
A one-to-one with Sharad Mathur
Many consumers find it difficult to comprehend financial products. How then do brands overcome this bottleneck?
Sharat Dhall
millennial travel trends
|At a time when more and more millennials are looking to ‘travel like a local’, what are companies doing to cater to that demand? Sharat Dhall, COO (B2C), Yatra.com, sheds light on the same.
Shashank Srivastava
retaining market share
| “The way to retain market share is to keep a tab on consumer preferences. Because, that determines the products you bring in, the distribution model you have, and the communication you adopt,” says Shashank Srivastava, Executive Director, Maruti Suzuki.
Shravani Dang
A one-to-one with Shravani Dang
Reputation management will be a major trend in the communications industry in 2019, says Shravani Dang, Group Vice President-Corporate Communications, Avantha Group. Dang also emphasizes the importance of combating fake news.
Siddharth Banerjee
standing out from the clutter
| “Whether you’re a public speaker, or a brand looking to stand out in a cluttered world, there are two principles that matter for you,” says Siddharth Banerjee, Director- Global Sales Organisation, Facebook India. “The first is context, which means that you have spent time understanding the consumer or the audience.
Smita Murarka
millennial woman
| What are the key characteristics of a millennial woman? “She is discerning, well-aware, and has high expectations from brands, even those that she regularly buys from,” Smita Murarka, Head-Marketing, Amanté, MAS Brands, sums up.
Smita Murarka
A one-to-one with Smita Murarka
How has Amante been able to break through the decades of stereotyping that plagues the marketing of lingerie as a category? Smita Murarka, Head of Marketing at Amante, MAS Brands, tells Rajat Arora of HT Brand Studio the art of marketing a woman's product to the woman and how consumer behavior is rapidly evolving in this segment.
Snehil Gautam
A one-to-one with Snehil Gautam
Branded content works well with young audiences, says Snehil Gautam, Group Head-Marketing & Growth, Housing.com. Tune in to this interview, where Gautam explains how his company uses content to gain an edge over competitors.
Solomon Wheeler
A one-to-one with Solomon Wheeler
Solomon Wheeler, Vice President- Head Marketing at Vistara, talks about how Vistara strives for customer experience, insights about digital marketing and his love for classic rock music. Brand Masters features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.
Srihari Gopinath
A one-to-one with Srihari Gopinath
When capital-intensive industries need to be upgraded, the process can be expensive. Srihari Gopinath, Director- Marketing at Hewlett Packard Enterprise, explains the role of digital transformation in this process.
Srinivas Rao
A one-to-one with Srinivasa Rao
The digitisation of the retail industry has resulted in wider choices for customers, thereby making them smarter. Srinivasa Rao, Senior VP of Marketing at Lifestyle, talks about the importance of listening to these digitally-empowered customers in order to serve them better.
Subhrangshu Neogi
A one-to-one with Subhrangshu Neogi
Digital transformation is essential for all businesses today, highlights Subhrangshu Neogi, Chief Commercial Officer, UPES. According to him, digital is both scalable and measurable, thereby providing immense opportunities to marketers.
Sudeep Narayan
how luxury car brands can connect with women
| “You might need a cab when you want to commute, but when you want to drive, you’d want a car.” Sudeep Narayan, Director-PR & Corporate Communications, Volvo Auto India, gets talking about the country’s automotive industry, the growth opportunities of the electric vehicle market, and how luxury car brands can connect better with women. He is in conversation with Roudra Bhattacharya of HT Brand Studio.
Sudeep Narayan
A one-to-one with Sudeep Narayan
Ever heard of the word 'storydoing'? It is what brands do to spread awareness about a cause.
Sudhir Sitapati
management secrets of India’s iconic company
| Sudhir Sitapati, Executive Director, Foods & Refreshment, Hindustan Unilever Limited (HUL), recently launched his book titled ‘The CEO Factory’. The latter is a fascinating read on the management secrets of HUL, one of India’s most iconic companies.
Sujatha V Kumar
cashless revolution in India
"As we move more and more towards a cashless society, everyone will have the need for a product like ours," says Sujatha V Kumar, Head of Marketing for India and South Asia, Visa. She also talks about how India fares in comparison to other economies that have adopted cashless transactions, and the innovations that Visa is bringing to put India on a par with them.
Sukhpreet Singh
navigating the content marketing landscape
| “Content providers have two major roles to play,” says Sukhpreet Singh, Corporate Head – Marketing, Dish TV & Watcho. “To continuously adapt to consumer preferences and set examples in terms of the kind of content that can be consumed.” Talking about the growing preference for regional content, he says: “Content that is in your own language touches you—the same thing cannot be replicated in the case of any other language.” He is in conversation with Papia Lahiri of HT Brand Studio.
Sumeet Singh
A one-to-one with Sumeet Singh
How do you choose the right channel for your digital campaigns? Sumeet Singh, Chief Marketing Officer of Info Edge, tells us how choosing the right platform helps her brand engage with the right audiences.
Sunder Madakshira
how AI can increase human efficiency
| “Creativity is and will always remain the forte of humans,” says Sunder Madakshira, Head, Marketing, Adobe India, adding that, “Artificial Intelligence, however, will automate the repetitive parts of a creative process.” Madakshira also says that brands reaping the benefits of AI are those that have used the technology in the most business-critical tasks, such as understanding consumer behaviour. He is in conversation with Zinia Bhattacharya of HT Brand Studio.
Sunil Gupta
A one-to-one with Sunil Gupta
The chances of a native ad being viewed by a user are 50% more than that of a display ad, says Sunil Gupta, Managing Director and CEO, Avis India. Gupta also talks about why user-generated content matters for brands.
Tanmay Saksena
A one-to-one with Tanmay Saksena
In healthcare, you can’t offer solutions piece by piece. You have to offer integrated solutions, says Tanmay Saksena, COO, 1mg.
Tanvi Malik
building a sticky brand
| Building brand stickiness in a hypercompetitive world isn’t easy. How do companies, then, ensure that customers keep coming back to them?
Tarun Garg
A one-to-one with Tarun Garg
Tarun Garg, Executive Director- Marketing & Logistics at Maruti Suzuki, tells Priyanka Mehra how a legacy brand is leveraging digitalization to get closer to its customers. features CMOs, brand leaders, and marketing experts talking about topics that are setting the industry abuzz.
Tejinder Gill
generating top-of-the-mind recall
| Audience development and retention gets harder every passing day. In such a scenario, what does advertising have to offer?
Trupti Bhandari
emerging patterns in healthcare
| “Indians may not be as health conscious as they should be, but there’s definitely been an improvement from what the situation was a decade ago,” says Trupti Bhandari, Global Business Lead-Family Nutrition, GSK Consumer Healthcare. She also talks about the ‘Emotional Nutrition’ narrative adopted by Horlicks to highlight how students need more than just nutrition to tackle exam-related stress.
Uma Talreja
A one-to-one with Uma Talreja
Uma Talreja, Customer Care Associate and Chief of Marketing & Customer Officer, Shoppers Stop Limited, has plenty of facts to share about the new-age Indian shopper. The most interesting among them is how people who buy the maximum number of premium products at the chain are in the age group of 18-25.
Vani Gupta Dandia
A one-to-one with Vani Gupta Dandia
Not all purpose-driven marketing techniques are authentic, says independent marketer Vani Gupta Dandia. They are authentic when they are tied to the brand's own purpose.
Veetika Joshi Deoras
A one-to-one with Veetika Joshi Deoras
Hear Veetika Joshi Deoras, VP-Brand and Strategy, IHCL, speak about how Artificial Intelligence (AI) can benefit businesses. According to her, AI should be adopted for tasks that are repetitive in nature and need a lot of information assimilation.
Venkat Mallik
A one-to-one with Venkat Mallik
Has brand communication in the digital era significantly changed? It sure has, says Venkat Mallik, Co-founder and Chief Strategy Officer, Tidal7 Brand & Digital.
Vijay Sharma
cause-based marketing
More and more consumers are wanting to see brands as an extension of themselves, says Vijay Sharma, Head - Emerging Markets Acceleration Team, GSK Consumer Healthcare. Sharma also lays out a few ground rules for caused-based marketing, the chief among them being selecting a cause "which comes naturally to a brand".
Virat Tandon
HT Brand Studio Live: Season 2 | Episode 5
Agency of the future will create more personalised brand experiences to connect with consumers, says Virat Tandon, Group CEO, MullenLowe Lintas India. To know more tune in to Episode 5, Season 2 of on October 8.
Virginia Sharma
efficacy of content
| When it comes to ROI, what should marketers look at while evaluating their content? “Engagement is the correct metric for understanding the efficacy of content,” says Virginia Sharma, Director, Marketing Solutions, LinkedIn India.
Vishal Chinchankar
A one-to-one with Vishal Chinchankar
Vishal Chinchankar, Chief Digital Officer, Madison, tells us how brands today can leverage data to tell better stories across multiple touch points. He also outlines a few paradigm shifts in the field of marketing.
Vishal Gondal
preventive healthcare space
| Worldwide, there’s been a marked rise in preventive healthcare schemes. Vishal Gondal, Founder & CEO, GOQii, talks about the same, especially in the light of India.
Vishwajeet Parashar
A one-to-one with Vishwajeet Parashar
If brands want to attract millennials, they must speak their language, emphasizes Vishwajeet Parashar, Group Marketing Head, Bajaj Capital. Parashar also highlights how digital mediums have made it easy to reach out to this demographic group.
Yadvinder Singh Guleria
A one-to-one with Yadvinder Singh Guleria
The Honda Activa practically led a scooter revolution across India. Hear more about it from Yadvinder Singh Guleria, Senior Vice President- Sales and Marketing, Honda Motorcycle & Scooter.
Yashish Dahiya
A one-to-one with Yashish Dahiya
Did you know that the voice of a customer can be used to project the claims ratio in the insurance sector? Yashish Dahiya, Co-founder & CEO, PolicyBazaar.com Group, tells us more about this.