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THE LEADERSHIP CUTHavas Media Group6:24

Mohit Joshi

what entails media planning in the digital age

LEADER CUTMohit Joshi · 6:24

EXECUTIVE CONTEXT

what entails media planning in the digital age

“Planning media for television is easier than planning for digital mediums,” says Mohit Joshi, Managing Director – India, Havas Media Group. “That’s because there are, say, only 800 TV channels, as opposed to an unlimited number of digital domains.

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