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THE LEADERSHIP CUTiProspect India6:57

Rubeena Singh

measuring the effectiveness of digital content

LEADER CUTRubeena Singh · 6:57

EXECUTIVE CONTEXT

measuring the effectiveness of digital content

| “While digital allows a two-way interaction with customers, it has also been overused by marketers to create intrusive content formats,” says Rubeena Singh, CEO, iProspect India. She also highlights how customer loyalty is linked to personalized experiences.

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Source: Hindustan Times Brand Leadership ↗

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