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THE LEADERSHIP CUTLinkedin6:46

Virginia Sharma

efficacy of content

LEADER CUTVirginia Sharma · 6:46

EXECUTIVE CONTEXT

efficacy of content

| When it comes to ROI, what should marketers look at while evaluating their content? “Engagement is the correct metric for understanding the efficacy of content,” says Virginia Sharma, Director, Marketing Solutions, LinkedIn India.

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