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THE LEADERSHIP CUTAlt Balaji7:43

Divya Dixit

A one-to-one with Divya Dixit

LEADER CUTDivya Dixit · 7:43

EXECUTIVE CONTEXT

A one-to-one with Divya Dixit

The massive rural population of India takes pride in its local languages, so it only makes sense to create content that caters to them. Divya Dixit, Senior VP and Head of Marketing at ALTBalaji, gives us the low-down on how OTT platforms can tap this massive potential in order to grow.

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FROM ARCHIVE TO ACTIONThe work moves now.

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