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THE LEADERSHIP CUTOracle5:22

Geetu Bhatnagar

how B2B marketing has changed in the digital age

LEADER CUTGeetu Bhatnagar · 5:22

EXECUTIVE CONTEXT

how B2B marketing has changed in the digital age

| B2B marketing has got a new lease of life in the digital era. Talking about the same, Geetu Bhatnagar, Head-Marketing, Oracle India, says, “Digital media allows us to do social listening—we can find out what the customer is talking about on various platforms, where he is looking for content, and how he is consuming content.” Using examples from Oracle’s portfolio, Bhatnagar also highlights why data and storytelling have become integral to the brand ethos.

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