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THE LEADERSHIP CUTFulcro5:36

Sabyasachi Mitter

strategies to create better ads

LEADER CUTSabyasachi Mitter · 5:36

EXECUTIVE CONTEXT

strategies to create better ads

| Too much of advertising is redundant; quality of content ceases to matter if a consumer is bombarded with ads. “Today, advertising is very subtle, users don’t like product windows anymore,” says Sabyasachi Mitter, Founder & Managing Director, Fulcro.

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Source: Hindustan Times Brand Leadership ↗

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