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THE LEADERSHIP CUTx6:38

Vani Gupta Dandia

A one-to-one with Vani Gupta Dandia

LEADER CUTVani Gupta Dandia · 6:38

EXECUTIVE CONTEXT

A one-to-one with Vani Gupta Dandia

Not all purpose-driven marketing techniques are authentic, says independent marketer Vani Gupta Dandia. They are authentic when they are tied to the brand's own purpose.

Open Vani Gupta Dandia's full authority record →

FROM ARCHIVE TO ACTIONThe work moves now.

STANDARDSDAA Asia↗PROOFECHO Awards↗ASCENTTrailblazers→

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Source: Hindustan Times Brand Leadership ↗

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