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THE LEADERSHIP CUTDish TV & Watcho7:06

Sukhpreet Singh

navigating the content marketing landscape

LEADER CUTSukhpreet Singh · 7:06

EXECUTIVE CONTEXT

navigating the content marketing landscape

| “Content providers have two major roles to play,” says Sukhpreet Singh, Corporate Head – Marketing, Dish TV & Watcho. “To continuously adapt to consumer preferences and set examples in terms of the kind of content that can be consumed.” Talking about the growing preference for regional content, he says: “Content that is in your own language touches you—the same thing cannot be replicated in the case of any other language.” He is in conversation with Papia Lahiri of HT Brand Studio.

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Source: Hindustan Times Brand Leadership ↗

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