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THE LEADERSHIP CUTSAP6:24

Krishnan Chatterjee

developments in the B2B marketing arena

LEADER CUTKrishnan Chatterjee · 6:24

EXECUTIVE CONTEXT

developments in the B2B marketing arena

| “Increasingly, B2B marketers are realizing that they don’t control their brand narratives,” says Krishnan Chatterjee, Chief Customer Officer and Head of Marketing, Indian Subcontinent, SAP. “In fact, it’s their customers who do.

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Source: Hindustan Times Brand Leadership ↗

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