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THE LEADERSHIP CUTRB4:57

Pankaj Duhan

influencer-led marketing

LEADER CUTPankaj Duhan · 4:57

EXECUTIVE CONTEXT

influencer-led marketing

| “For a brand, going digital is not the fashionable thing to do; in fact, it is the right thing to do,” says Pankaj Duhan, Chief Marketing Officer, Reckitt Benckiser-South Asia Health. Duhan also lays out a few dos and don’ts of influencer-led marketing.

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Source: Hindustan Times Brand Leadership ↗

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