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THE LEADERSHIP CUTTata Communications Ltd6:23

Saugata Bagchi

what’s upping the ante in the B2B space

LEADER CUTSaugata Bagchi · 6:23

EXECUTIVE CONTEXT

what’s upping the ante in the B2B space

| “A B2B customer is also a B2C customer. Because of her experiences with B2C brands, a B2B customer expects the same level of service, content personalization, and effectiveness of messaging,” says Saugata Bagchi, Head - Global Content Marketing, Tata Communications Ltd, adding that, “This, in turn, has changed the way B2B businesses traditionally operated.” Bagchi also talks about how there isn’t a blueprint to succeed in the B2B space, and it all boils down to keeping the customer at the heart of the business.

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Source: Hindustan Times Brand Leadership ↗

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