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THE LEADERSHIP CUTBank Bazaar8:38

Aparna Mahesh

how the financial services sector will evolve in a post-Covid world

LEADER CUTAparna Mahesh · 8:38

EXECUTIVE CONTEXT

how the financial services sector will evolve in a post-Covid world

| “As brand custodians, it is incumbent on us to decide what will be relevant after the pandemic, and what will not,” says Aparna Mahesh, Chief Marketing Officer, BankBazaar. Mahesh, who is in conversation with Zinia Bhattacharya of HT Brand Studio, also highlights how the pandemic is changing consumers’ financial behaviour and how brands can maintain customer loyalty during these trying times.

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Source: Hindustan Times Brand Leadership ↗

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