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THE LEADERSHIP CUTAdobe7:09

Sunder Madakshira

how AI can increase human efficiency

LEADER CUTSunder Madakshira · 7:09

EXECUTIVE CONTEXT

how AI can increase human efficiency

| “Creativity is and will always remain the forte of humans,” says Sunder Madakshira, Head, Marketing, Adobe India, adding that, “Artificial Intelligence, however, will automate the repetitive parts of a creative process.” Madakshira also says that brands reaping the benefits of AI are those that have used the technology in the most business-critical tasks, such as understanding consumer behaviour. He is in conversation with Zinia Bhattacharya of HT Brand Studio.

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Source: Hindustan Times Brand Leadership ↗

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