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THE LEADERSHIP CUTRateGain6:01

Apurva Chamaria

how digitisation entails cultural transformation

LEADER CUTApurva Chamaria · 6:01

EXECUTIVE CONTEXT

how digitisation entails cultural transformation

| “Any kind of digital transformation entails a massive cultural transformation,” says Apurva Chamaria, Chief Revenue Officer RateGain, adding that, “In that regard, traditional companies have a long way to go.” Chamaria also hands out tips for upcoming marketers, two of which include staying close to customers and understanding how competitors are responding to market trends. He is in conversation with Roudra Bhattacharya of HT Brand Studio.

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Source: Hindustan Times Brand Leadership ↗

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