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THE LEADERSHIP CUTHavas Group4:22

Rana Barua

evolving consumer

LEADER CUTRana Barua · 4:22

EXECUTIVE CONTEXT

evolving consumer

One of the biggest developments in the media and entertainment industry has been the evolution of consumer behaviour, says Rana Barua, CEO, Havas Group India. Barua also talks about how advertising will become more data-driven in the future.

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