← Knowledge CentreIdeas worth reopening

DMA Seed Vault

Practitioner ideas preserved in their original context and reopened against today’s operating questions.

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Records
25
Source years
2021
Editorial treatment
Source-backed
KC02 · THE RECORDS

Source first.
Context second.

Original video and transcript dates stay visible. Source-backed records receive editorial context; short records are never padded into false intelligence.

Idea25 Oct 2021

Saurabh Bajaj: the idea worth carrying forward

Saurabh Bajaj

Saurabh Bajaj explores growth, commerce, attention and media in this DMA Seed Vault source. The original transcript remains available for inspection. DMAasia’s curation preserves the original date and maps the record to Attention, AI, Relevance.

AttentionAIRelevance

Idea8 Nov 2021

Manish Dureja: the idea worth carrying forward

Manish Dureja

Manish Dureja explores digital transformation, growth, personalisation in this DMA Seed Vault source. The original transcript remains available for inspection. DMAasia’s curation preserves the original date and maps the record to Relevance, Attention, AI.

RelevanceAttentionAI

Idea8 Nov 2021

Tarun Katiyal: the idea worth carrying forward

Tarun Katiyal

Tarun Katiyal explores AI and automation, sustainability, data and measurement in this DMA Seed Vault source. The original transcript remains available for inspection. DMAasia’s curation preserves the original date and maps the record to AI, Attention, Relevance.

AIAttentionRelevance

Idea8 Nov 2021

Gaurav Mehta: the idea worth carrying forward

Gaurav Mehta

Gaurav Mehta explores brand trust, data and measurement, storytelling in this DMA Seed Vault source. The original transcript remains available for inspection. DMAasia’s curation preserves the original date and maps the record to Relevance, Effectiveness, Trust.

RelevanceEffectivenessTrust

Idea8 Nov 2021

Piyush Bhargav: the idea worth carrying forward

Piyush Bhargav

Piyush Bhargav explores growth, leadership, attention and media in this DMA Seed Vault source. The original transcript remains available for inspection. DMAasia’s curation preserves the original date and maps the record to Attention, Effectiveness, AI.

AttentionEffectivenessAI

Idea8 Nov 2021

Ramesh Iyengar: the idea worth carrying forward

Ramesh Iyengar

Ramesh Iyengar explores sustainability, data and measurement, leadership in this DMA Seed Vault source. The original transcript remains available for inspection. DMAasia’s curation preserves the original date and maps the record to AI, Attention.

AIAttention

Idea8 Nov 2021

Hareesh Tibrewala: the idea worth carrying forward

Hareesh Tibrewala

Hareesh Tibrewala explores storytelling, leadership, attention and media in this DMA Seed Vault source. The original transcript remains available for inspection. DMAasia’s curation preserves the original date and maps the record to Attention.

Attention

Idea8 Nov 2021

Mohit Joshi: the idea worth carrying forward

Mohit Joshi

Mohit Joshi explores digital transformation, sustainability, leadership in this DMA Seed Vault source. The original transcript remains available for inspection. DMAasia’s curation preserves the original date and maps the record to AI, Relevance, Effectiveness.

AIRelevanceEffectiveness

Idea8 Nov 2021

Sandeep Mohapatra: the idea worth carrying forward

Sandeep Mohapatra

Sandeep Mohapatra explores AI and automation, digital transformation, social media in this DMA Seed Vault source. The original transcript remains available for inspection. DMAasia’s curation preserves the original date and maps the record to AI, Relevance, Attention.

AIRelevanceAttention

Idea8 Nov 2021

Partha Sinha: the idea worth carrying forward

Partha Sinha

Partha Sinha explores brand trust, social media, sustainability in this DMA Seed Vault source. The original transcript remains available for inspection. DMAasia’s curation preserves the original date and maps the record to Trust, AI, Attention.

TrustAIAttention

Idea8 Nov 2021

Abhijit Das: the idea worth carrying forward

Abhijit Das

Abhijit Das explores digital transformation, social media, data and measurement in this DMA Seed Vault source. The original transcript remains available for inspection. DMAasia’s curation preserves the original date and maps the record to AI, Relevance, Trust.

AIRelevanceTrust

Idea8 Nov 2021

Vishal Rupani: the idea worth carrying forward

Vishal Rupani

Vishal Rupani explores innovation, data and measurement, growth in this DMA Seed Vault source. The original transcript remains available for inspection. DMAasia’s curation preserves the original date and maps the record to Relevance, AI, Effectiveness.

RelevanceAIEffectiveness

Idea8 Nov 2021

Jermina Menon: the idea worth carrying forward

Jermina Menon

Jermina Menon explores storytelling, personalisation, commerce in this DMA Seed Vault source. The original transcript remains available for inspection. DMAasia’s curation preserves the original date and maps the record to Relevance, Attention, AI.

RelevanceAttentionAI

Idea8 Nov 2021

Punit Modhgil: the idea worth carrying forward

Punit Modhgil

Punit Modhgil explores personalisation, leadership in this DMA Seed Vault source. The original transcript remains available for inspection. DMAasia’s curation preserves the original date and maps the record to Relevance, AI.

RelevanceAI

Idea8 Nov 2021

Saugata Bagchi: the idea worth carrying forward

Saugata Bagchi

Saugata Bagchi explores data and measurement, storytelling, growth in this DMA Seed Vault source. The original transcript remains available for inspection. DMAasia’s curation preserves the original date and maps the record to Relevance, Effectiveness, AI.

RelevanceEffectivenessAI

Idea8 Nov 2021

Sunil Gupta: the idea worth carrying forward

Sunil Gupta

Sunil Gupta explores personalisation in this DMA Seed Vault source. The original transcript remains available for inspection. DMAasia’s curation preserves the original date and maps the record to AI, Attention, Relevance.

AIAttentionRelevance

Idea8 Nov 2021

Carlton D: the idea worth carrying forward

Carlton D

Carlton D explores marketing judgement in this DMA Seed Vault source. The original transcript remains available for inspection. DMAasia’s curation preserves the original date and maps the record to Trust.

Trust

Idea8 Nov 2021

Anita Nayyar: the idea worth carrying forward

Anita Nayyar

Anita Nayyar explores storytelling, growth, purpose in this DMA Seed Vault source. The original transcript remains available for inspection. DMAasia’s curation preserves the original date and maps the record to AI, Attention, Relevance.

AIAttentionRelevance

Idea8 Nov 2021

Navin Kansal: the idea worth carrying forward

Navin Kansal

Navin Kansal explores brand trust, sustainability, personalisation in this DMA Seed Vault source. The original transcript remains available for inspection. DMAasia’s curation preserves the original date and maps the record to Trust, Relevance.

TrustRelevance

Idea8 Nov 2021

Vijay Balakrishnan: the idea worth carrying forward

Vijay Balakrishnan

Vijay Balakrishnan explores innovation, sustainability, personalisation in this DMA Seed Vault source. The original transcript remains available for inspection. DMAasia’s curation preserves the original date and maps the record to Relevance, Trust, Effectiveness.

RelevanceTrustEffectiveness

Idea8 Nov 2021

Manjunath KG: the idea worth carrying forward

Manjunath KG

Manjunath KG explores social media, data and measurement, leadership in this DMA Seed Vault source. The original transcript remains available for inspection. DMAasia’s curation preserves the original date and maps the record to Attention, Relevance, AI.

AttentionRelevanceAI

Idea8 Nov 2021

Sridhar Ramanathan: the idea worth carrying forward

Sridhar Ramanathan

Sridhar Ramanathan explores search and discovery in this DMA Seed Vault source. The original transcript remains available for inspection. DMAasia’s curation preserves the original date and maps the record to Effectiveness.

Effectiveness

Idea8 Nov 2021

Anshul Punhani: the idea worth carrying forward

Anshul Punhani

Anshul Punhani explores sustainability, storytelling, purpose in this DMA Seed Vault source. The original transcript remains available for inspection. DMAasia’s curation preserves the original date and maps the record to Attention, Relevance, Trust.

AttentionRelevanceTrust

Idea25 Oct 2021

Seed Vault Sizzle Reel

the source record explores digital transformation, storytelling, leadership in this DMA Seed Vault source. The original transcript remains available for inspection. DMAasia’s curation preserves the original date and maps the record to AI, Attention, Relevance.

AIAttentionRelevance

Idea11 Nov 2021

Carlton D'silva: the idea worth carrying forward

Carlton D'silva

Carlton D'silva explores marketing judgement in this DMA Seed Vault source. The original transcript remains available for inspection. DMAasia’s curation preserves the original date and maps the record to Trust.

Trust