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DMA Campaign Trail

Marketers dissect campaigns that stayed with them and the strategic choices that made the work travel.

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Records
23
Source years
2021
Editorial treatment
Source-backed
KC02 · THE RECORDS

Source first.
Context second.

Original video and transcript dates stay visible. Source-backed records receive editorial context; short records are never padded into false intelligence.

Campaign analysis25 Oct 2021

Campaign Trails Sizzle Reel

the source record explores social media, innovation, personalisation in this DMA Campaign Trail source. The original transcript remains available for inspection. DMAasia’s curation preserves the original date and maps the record to Attention, AI, Relevance.

AttentionAIRelevance

Campaign analysis25 Oct 2021

Partha Sinha on the campaign decision behind the work

Partha Sinha

Partha Sinha explores sustainability, purpose, commerce in this DMA Campaign Trail source. The original transcript remains available for inspection. DMAasia’s curation preserves the original date and maps the record to Attention, Relevance, Trust.

AttentionRelevanceTrust

Campaign analysis25 Oct 2021

Tarun Katiyal on the campaign decision behind the work

Tarun Katiyal

Tarun Katiyal explores storytelling, growth, purpose in this DMA Campaign Trail source. The original transcript remains available for inspection. DMAasia’s curation preserves the original date and maps the record to Attention, Relevance, Trust.

AttentionRelevanceTrust

Campaign analysis25 Oct 2021

Manish Dureja on the campaign decision behind the work

Manish Dureja

Manish Dureja explores attention and media in this DMA Campaign Trail source. The original transcript remains available for inspection. DMAasia’s curation preserves the original date and maps the record to Attention.

Attention

Campaign analysis25 Oct 2021

Saurabh Bajaj on the campaign decision behind the work

Saurabh Bajaj

Saurabh Bajaj explores attention and media in this DMA Campaign Trail source. The original transcript remains available for inspection. DMAasia’s curation preserves the original date and maps the record to Attention, Relevance.

AttentionRelevance

Campaign analysis25 Oct 2021

Gaurav Mehta on the campaign decision behind the work

Gaurav Mehta

Gaurav Mehta explores social media, leadership, attention and media in this DMA Campaign Trail source. The original transcript remains available for inspection. DMAasia’s curation preserves the original date and maps the record to Attention, Relevance.

AttentionRelevance

Campaign analysis25 Oct 2021

Mohit Joshi on the campaign decision behind the work

Mohit Joshi

Mohit Joshi explores sustainability, attention and media in this DMA Campaign Trail source. The original transcript remains available for inspection. DMAasia’s curation preserves the original date and maps the record to Attention, Relevance.

AttentionRelevance

Campaign analysis25 Oct 2021

Piyush Bhargav on the campaign decision behind the work

Piyush Bhargav

Piyush Bhargav explores purpose, attention and media in this DMA Campaign Trail source. The original transcript remains available for inspection. DMAasia’s curation preserves the original date and maps the record to Attention, Relevance.

AttentionRelevance

Campaign analysis25 Oct 2021

Sandeep Mohapatra on the campaign decision behind the work

Sandeep Mohapatra

Sandeep Mohapatra explores attention and media in this DMA Campaign Trail source. The original transcript remains available for inspection. DMAasia’s curation preserves the original date and maps the record to Attention, Relevance.

AttentionRelevance

Campaign analysis25 Oct 2021

Ramesh Iyengar on the campaign decision behind the work

Ramesh Iyengar

Ramesh Iyengar explores attention and media in this DMA Campaign Trail source. The original transcript remains available for inspection. DMAasia’s curation preserves the original date and maps the record to Attention.

Attention

Campaign analysis25 Oct 2021

Hareesh Tibrewala on the campaign decision behind the work

Hareesh Tibrewala

Hareesh Tibrewala explores social media, storytelling, attention and media in this DMA Campaign Trail source. The original transcript remains available for inspection. DMAasia’s curation preserves the original date and maps the record to Attention, Relevance.

AttentionRelevance

Campaign analysis25 Oct 2021

Abhijit Das on the campaign decision behind the work

Abhijit Das

Abhijit Das explores attention and media in this DMA Campaign Trail source. The original transcript remains available for inspection. DMAasia’s curation preserves the original date and maps the record to Attention.

Attention

Campaign analysis25 Oct 2021

Saugata Bagchi on the campaign decision behind the work

Saugata Bagchi

Saugata Bagchi explores growth, personalisation, attention and media in this DMA Campaign Trail source. The original transcript remains available for inspection. DMAasia’s curation preserves the original date and maps the record to Attention, Relevance, Effectiveness.

AttentionRelevanceEffectiveness

Campaign analysis25 Oct 2021

Sunil Gupta on the campaign decision behind the work

Sunil Gupta

Sunil Gupta explores data and measurement, attention and media in this DMA Campaign Trail source. The original transcript remains available for inspection. DMAasia’s curation preserves the original date and maps the record to AI, Attention.

AIAttention

Campaign analysis25 Oct 2021

Jermina Menon on the campaign decision behind the work

Jermina Menon

Jermina Menon explores purpose, attention and media in this DMA Campaign Trail source. The original transcript remains available for inspection. DMAasia’s curation preserves the original date and maps the record to Attention, Relevance, Trust.

AttentionRelevanceTrust

Campaign analysis25 Oct 2021

Anita Nayyar on the campaign decision behind the work

Anita Nayyar

Anita Nayyar explores commerce, attention and media in this DMA Campaign Trail source. The original transcript remains available for inspection. DMAasia’s curation preserves the original date and maps the record to Attention, Relevance.

AttentionRelevance

Campaign analysis25 Oct 2021

Navin Kansal on the campaign decision behind the work

Navin Kansal

Navin Kansal explores social media, data and measurement, storytelling in this DMA Campaign Trail source. The original transcript remains available for inspection. DMAasia’s curation preserves the original date and maps the record to Attention, Relevance, AI.

AttentionRelevanceAI

Campaign analysis25 Oct 2021

Vijay Balakrishnan on the campaign decision behind the work

Vijay Balakrishnan

Vijay Balakrishnan explores innovation, sustainability, storytelling in this DMA Campaign Trail source. The original transcript remains available for inspection. DMAasia’s curation preserves the original date and maps the record to Attention, Relevance.

AttentionRelevance

Campaign analysis25 Oct 2021

Carlton D on the campaign decision behind the work

Carlton D

Carlton D explores sustainability, leadership, commerce in this DMA Campaign Trail source. The original transcript remains available for inspection. DMAasia’s curation preserves the original date and maps the record to Attention, Trust.

AttentionTrust

Campaign analysis25 Oct 2021

Manjunath KG on the campaign decision behind the work

Manjunath KG

Manjunath KG explores innovation, storytelling, commerce in this DMA Campaign Trail source. The original transcript remains available for inspection. DMAasia’s curation preserves the original date and maps the record to Attention, Relevance.

AttentionRelevance

Campaign analysis25 Oct 2021

Premkumar Iyer on the campaign decision behind the work

Premkumar Iyer

Premkumar Iyer explores social media, purpose, personalisation in this DMA Campaign Trail source. The original transcript remains available for inspection. DMAasia’s curation preserves the original date and maps the record to Attention, Relevance, Trust.

AttentionRelevanceTrust

Campaign analysis8 Nov 2021

Anshul Punhani on the campaign decision behind the work

Anshul Punhani

Anshul Punhani explores storytelling, attention and media in this DMA Campaign Trail source. The original transcript remains available for inspection. DMAasia’s curation preserves the original date and maps the record to Attention, Relevance.

AttentionRelevance

Campaign analysis25 Oct 2021

Vishal Rupani on the campaign decision behind the work

Vishal Rupani

Vishal Rupani explores attention and media in this DMA Campaign Trail source. The original transcript remains available for inspection. DMAasia’s curation preserves the original date and maps the record to Attention.

Attention