The problem and the decision
Show what had to change and why this route was chosen.
DMAi CREATEFFECT + ECHO Awards
Recognition for work that proves it worked.
CREATEFFECT + ECHO recognises the union of strategy, creativity and measurable results. The case must explain the decision, the work and the effect—not merely decorate the outcome.
One useful definition
What ECHO means at DMAasia.
CREATEFFECT + ECHO is DMAasia’s effectiveness-recognition route for campaigns and programmes whose ideas created a demonstrable customer, business or market result.
Why this matters now
Generative output is making creative volume cheaper. The scarce advantage is work built on a sharp strategy, executed with distinction and supported by evidence strong enough to survive scrutiny.
The useful record
What a credible case must connect
The idea and execution
Show how the work earned attention and response.
The measurable effect
Separate activity metrics from the outcome that mattered.
What the market can use
Make the case valuable beyond the winning room.
The next move
Prepare the work before the entry form.
Start with a fit conversation if the case can connect strategy, creativity and measurable effect. Jury and council routes are also available for experienced practitioners.