Where Marketing Works. And Marketers Rise.
Evidence, leadership conversations, professional learning and the questions shaping marketing now.
Enter DMAasiaThe DMAasia mission
Marketing shapes choices. It should earn the right to do so.
DMAasia exists to help marketing work better—for the people who practise it, the organisations that depend on it, and the customers who live with its consequences.
Make marketing work. Make marketers rise. Make trust visible.
1992Founded
2005Not-for-profit status
India + AsiaPublic mission
Three platformsOne connected purpose
Why this matters
Better marketing is not only an industry concern.
Every brief eventually reaches a person. Every claim creates an expectation. Every targeting decision includes or excludes someone. Every customer experience either strengthens trust or spends it.
DMAasia works on the judgement behind those outcomes—by bringing evidence into the open, creating rooms for difficult questions, recognising work worth learning from and widening access for people ready to contribute.
One mission · Three public expressions
Different doors into the same work.
Where Marketing Wins.
Recognition that preserves the work, thinking and results from which the profession can learn.
Explore Awards AsiaBuild Trust. Shape Markets.
Advancing meaningful notice, choice and accountability in data-driven advertising for India and the region.
Explore AdChoices AsiaThe living record
Work should outlast the room in which it happened.
That history should not disappear into old folders, abandoned websites or private memory. It should become useful again.
What is visible today is only part of the work that took place. We will not fill the gaps with assumptions or turn estimates into facts. The record will grow as material is recovered, verified and made useful.
Inspect the living record28Leadership conversations
164Participating leaders
175Exact moments
6Recognition programmes
Durable influence
One better decision rarely ends with one marketer.
A useful idea enters a brief. A stronger question changes a meeting. A case helps a team avoid an old mistake. Recognition gives good work a longer life. Access opens a room to someone who could not previously enter it.
We cannot count every life touched downstream. We can preserve the evidence of what happened, improve the quality of what happens next and create more opportunities for people to take part.
That is how professional influence travels.
The next chapter
Legacy is proof. It is not the product.
DMAasia is returning only what can create value now: evidence that teaches, rooms that produce answers, recognition with memory, access that helps marketers rise and standards that make trust visible.
- 01Evidence that teaches
- 02Rooms that produce answers
- 03Recognition with memory
- 04Access that helps marketers rise
- 05Standards that make trust visible
Your place in the work
The mission moves when people take a role.
Bring a question
Put a real marketing, leadership or trust problem into a room capable of examining it.
Bring proof
Contribute work, cases, records or evidence from which others can learn.
Help someone rise
Open a door through mentorship, participation, access or professional opportunity.
Make trust visible
Advance practical transparency, consumer choice and accountability in advertising.
Institutional partners
Help useful work travel further.
If your organisation can widen access, preserve knowledge, strengthen standards or make consumer choice more usable, begin with a serious conversation.
Institutional identity
Direct Marketing Association-India
Founded in 1992. Incorporated as a Section 25 not-for-profit company in 2005.
- CIN
- U91990MH2005NPL153763
- Status
- Active
- Registrar
- Registrar of Companies, Mumbai
Shop No. 6A, 1st Floor, Navkar Paradise Mall,
L.T. Road, Borivali West, Mumbai, Maharashtra 400092
Vatsal Asher
Founder, Director & CEO