A recognisable notice
Show people why they are seeing an interest-based ad.
AdChoices India · DAA Asia
Build trust. Make choice visible.
AdChoices gives responsible advertisers a proven transparency and consumer-control framework—and gives India’s industry a practical route to adopt it.
One useful definition
What AdChoices means at DMAasia.
AdChoices is an industry-led self-regulatory framework for interest-based advertising. The icon connects people to clear notice and choice while participating organisations adopt accountable operating principles.
Why this matters now
India’s digital advertising market needs usable trust infrastructure alongside law and platform policy. Consumer choice must be visible, adoption must be practical and accountability must extend across the advertising supply chain.
The useful record
What adoption connects
Consumer control
Connect notice to a practical preference mechanism.
An operating standard
Use a proven framework across participating organisations.
Industry responsibility
Make adoption more than a logo or policy statement.
The next move
Open now: a private licence-fit conversation.
Brands, agencies, publishers, ad-tech companies, platforms and associations can examine the appropriate participation and annual icon-licence route before making a commitment.