Tarun Katiyal: the idea worth carrying forward

The last 18 months have been very different for all of us and I'm not using the word challenging, I'm not using the word difficult, I'm using the word different. Why? It's because I think what it brought was a new of work. It brought us a serious amount of perspective to see opportunity within what you always thought was a challenge, possibly for people like me who were digital first in the organizations or the roles or the teams they led. It gave us an opportunity to build a hockey stick in our businesses as well as our own personal growth and learning. What it really did for me was that it showed me that digital was real, it was front and center, it could definitely be the

mainstream of consumption, whether it's content consumption, entertainment, building communities, that is going into commerce led from video and social, but it was front and center of our lives. What it did for me was I realized the potential, it really nudged me on to be able to make the big shift from being CXO to being an entrepreneur and building some really good unique startups in the area of artificial intelligence, content creation, education, and also social and community. And what digital really did was it allowed for democratization of problems to be solved. So what we're trying to do is we're trying to use AI to be able to solve or democratize the entire content creation process through serendipity media.

What we're really trying to do is to solve the creator and the creator ecosystem embedded into commerce, both video and social commerce through Lomative. And really, if you look at the creator tools, the patented creator tools that show Lomative into India, they're really about using atomic clips, storytelling and music in combination without having to shoot yourself, without having to become a creator or an influencer in a very classic way yourself. What we're really trying to do through results in education is trying to bring boardroom education into the classroom. And it's one big step that we're taking in EduTech. We really want to bring in faculty only from practitioners. We realize that digital education, we focus on product strategy, data,

technology, digital and marketing. We realize that digital education or the education for the new digital India will come from third time practitioners rather than just frameworks that have been built years and years ago. So that was our big effort. And through Genius Insight, Priya and me, our attempt is being able to mold mindsets, to be able to mold people's personalities, because we think that really, it will be very necessary to build a very different kind of mental fortitude and mental agility in the new digital world. Things are not good, things are not the same. And you're not going to have that much more physical interaction or physical intimacy. You will have to self motivate yourself to be able to perform to your best, right?

It is in the classic office environment where you had peer interaction, you had superior interaction, and that you could build your own motivation or your own area of influence through physical proximity. All of that has really gone and it's possible to a certain degree forever. So for every individual to be able to be successful, it will be upon themselves and to be able to grow as an individual will be very critical. So whether it's Genius Insight and which uses personalization and AR to be able to decide what are your challenges and what you should really go through as your participant curriculum, or whether it is results and outcomes, whether it's a whether it's the motive, whether it's another

platform that we're launching very soon around around content community and commerce for a specific cohort of users. All of these are based in digital and built on here.