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DMA Master Keys

Short reflections from practitioners on the habits, communities and decisions that helped them move.

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Records
25
Source years
2021
Editorial treatment
Source-backed
KC02 · THE RECORDS

Source first.
Context second.

Original video and transcript dates stay visible. Source-backed records receive editorial context; short records are never padded into false intelligence.

Leadership reflection25 Oct 2021

Master Keys Sizzle Reel

the source record explores brand trust, data and measurement, storytelling in this DMA Master Keys source. The original transcript remains available for inspection. DMAasia’s curation preserves the original date and maps the record to AI, Relevance, Trust.

AIRelevanceTrust

Leadership reflection25 Oct 2021

Manish Dureja: the leadership rule that still holds

Manish Dureja

Manish Dureja explores sustainability, data and measurement, growth in this DMA Master Keys source. The original transcript remains available for inspection. DMAasia’s curation preserves the original date and maps the record to AI, Trust, Effectiveness.

AITrustEffectiveness

Leadership reflection25 Oct 2021

Saurabh Bajaj: the leadership rule that still holds

Saurabh Bajaj

Saurabh Bajaj explores purpose, attention and media in this DMA Master Keys source. The original transcript remains available for inspection. DMAasia’s curation preserves the original date and maps the record to Relevance, Attention, Effectiveness.

RelevanceAttentionEffectiveness

Leadership reflection25 Oct 2021

Gaurav Mehta: the leadership rule that still holds

Gaurav Mehta

Gaurav Mehta explores innovation, data and measurement, storytelling in this DMA Master Keys source. The original transcript remains available for inspection. DMAasia’s curation preserves the original date and maps the record to AI, Attention, Effectiveness.

AIAttentionEffectiveness

Leadership reflection25 Oct 2021

Tarun Katiyal: the leadership rule that still holds

Tarun Katiyal

Tarun Katiyal explores purpose, leadership in this DMA Master Keys source. The original transcript remains available for inspection. DMAasia’s curation preserves the original date and maps the record to AI, Relevance.

AIRelevance

Leadership reflection25 Oct 2021

Piyush Bhargav: the leadership rule that still holds

Piyush Bhargav

Piyush Bhargav explores data and measurement in this DMA Master Keys source. The original transcript remains available for inspection. DMAasia’s curation preserves the original date and maps the record to AI, Relevance.

AIRelevance

Leadership reflection25 Oct 2021

Ramesh Iyengar: the leadership rule that still holds

Ramesh Iyengar

Ramesh Iyengar explores innovation, search and discovery, personalisation in this DMA Master Keys source. The original transcript remains available for inspection. DMAasia’s curation preserves the original date and maps the record to Relevance.

Relevance

Leadership reflection25 Oct 2021

Mohit Joshi: the leadership rule that still holds

Mohit Joshi

Mohit Joshi explores brand trust, personalisation, attention and media in this DMA Master Keys source. The original transcript remains available for inspection. DMAasia’s curation preserves the original date and maps the record to Relevance, Trust, Attention.

RelevanceTrustAttention

Leadership reflection25 Oct 2021

Hareesh Tibrewala: the leadership rule that still holds

Hareesh Tibrewala

Hareesh Tibrewala explores marketing judgement in this DMA Master Keys source. The original transcript remains available for inspection. DMAasia’s curation preserves the original date and maps the record to AI.

AI

Leadership reflection25 Oct 2021

Sandeep Mohapatra: the leadership rule that still holds

Sandeep Mohapatra

Sandeep Mohapatra explores personalisation in this DMA Master Keys source. The original transcript remains available for inspection. DMAasia’s curation preserves the original date and maps the record to Relevance.

Relevance

Leadership reflection25 Oct 2021

Abhijit Das: the leadership rule that still holds

Abhijit Das

Abhijit Das explores marketing judgement in this DMA Master Keys source. The original transcript remains available for inspection. DMAasia’s curation preserves the original date and maps the record to Effectiveness.

Effectiveness

Leadership reflection25 Oct 2021

Vishal Rupani: the leadership rule that still holds

Vishal Rupani

Vishal Rupani explores brand trust, data and measurement, purpose in this DMA Master Keys source. The original transcript remains available for inspection. DMAasia’s curation preserves the original date and maps the record to Relevance, Attention, Trust.

RelevanceAttentionTrust

Leadership reflection25 Oct 2021

Punit Modhgil: the leadership rule that still holds

Punit Modhgil

Punit Modhgil explores growth, purpose, search and discovery in this DMA Master Keys source. The original transcript remains available for inspection. DMAasia’s curation preserves the original date and maps the record to Relevance, AI, Effectiveness.

RelevanceAIEffectiveness

Leadership reflection25 Oct 2021

Saugata Bagchi: the leadership rule that still holds

Saugata Bagchi

Saugata Bagchi explores personalisation, leadership, attention and media in this DMA Master Keys source. The original transcript remains available for inspection. DMAasia’s curation preserves the original date and maps the record to Attention, Relevance, AI.

AttentionRelevanceAI

Leadership reflection25 Oct 2021

Jermina Menon: the leadership rule that still holds

Jermina Menon

Jermina Menon explores growth, purpose, personalisation in this DMA Master Keys source. The original transcript remains available for inspection. DMAasia’s curation preserves the original date and maps the record to Effectiveness, Relevance, Attention.

EffectivenessRelevanceAttention

Leadership reflection25 Oct 2021

Sunil Gupta: the leadership rule that still holds

Sunil Gupta

Sunil Gupta explores data and measurement, attention and media in this DMA Master Keys source. The original transcript remains available for inspection. DMAasia’s curation preserves the original date and maps the record to AI, Attention.

AIAttention

Leadership reflection25 Oct 2021

Carlton D'silva: the leadership rule that still holds

Carlton D'silva

Carlton D'silva explores marketing judgement in this DMA Master Keys source. The original transcript remains available for inspection. DMAasia’s curation preserves the original date and maps the record to Relevance, Trust.

RelevanceTrust

Leadership reflection25 Oct 2021

Anita Nayyar: the leadership rule that still holds

Anita Nayyar

Anita Nayyar explores data and measurement, personalisation in this DMA Master Keys source. The original transcript remains available for inspection. DMAasia’s curation preserves the original date and maps the record to Trust, Relevance, AI.

TrustRelevanceAI

Leadership reflection25 Oct 2021

Navin Kansal: the leadership rule that still holds

Navin Kansal

Navin Kansal explores data and measurement, storytelling, leadership in this DMA Master Keys source. The original transcript remains available for inspection. DMAasia’s curation preserves the original date and maps the record to Attention, AI, Relevance.

AttentionAIRelevance

Leadership reflection25 Oct 2021

Manjunath KG: the leadership rule that still holds

Manjunath KG

Manjunath KG explores innovation, growth, personalisation in this DMA Master Keys source. The original transcript remains available for inspection. DMAasia’s curation preserves the original date and maps the record to Relevance, Effectiveness.

RelevanceEffectiveness

Leadership reflection25 Oct 2021

Sridhar Ramanathan: the leadership rule that still holds

Sridhar Ramanathan

Sridhar Ramanathan explores personalisation, leadership in this DMA Master Keys source. The original transcript remains available for inspection. DMAasia’s curation preserves the original date and maps the record to Effectiveness, Relevance.

EffectivenessRelevance

Leadership reflection25 Oct 2021

Premkumar Iyer: the leadership rule that still holds

Premkumar Iyer

Premkumar Iyer explores brand trust in this DMA Master Keys source. The original transcript remains available for inspection. DMAasia’s curation preserves the original date and maps the record to Trust, Relevance.

TrustRelevance

Leadership reflection25 Oct 2021

Partha Sinha: the leadership rule that still holds

Partha Sinha

Partha Sinha explores data and measurement, storytelling, attention and media in this DMA Master Keys source. The original transcript remains available for inspection. DMAasia’s curation preserves the original date and maps the record to AI, Attention, Relevance.

AIAttentionRelevance

Leadership reflection25 Oct 2021

Vijay Balakrishnan: the leadership rule that still holds

Vijay Balakrishnan

Vijay Balakrishnan explores innovation, sustainability, personalisation in this DMA Master Keys source. The original transcript remains available for inspection. DMAasia’s curation preserves the original date and maps the record to Attention, Relevance.

AttentionRelevance

Leadership reflection25 Oct 2021

Anshul Punhani: the leadership rule that still holds

Anshul Punhani

Anshul Punhani explores innovation, data and measurement, purpose in this DMA Master Keys source. The original transcript remains available for inspection. DMAasia’s curation preserves the original date and maps the record to Relevance, AI, Attention.

RelevanceAIAttention