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Sparkies 2023

Campaign and technology case records where the learning belongs on DMAasia and the verified result belongs on awards.asia.

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Records
54
Source years
2024
Editorial treatment
30 source-only
KC02 · THE RECORDS

Source first.
Context second.

Original video and transcript dates stay visible. Source-backed records receive editorial context; short records are never padded into false intelligence.

Case intelligence28 Feb 2024

Bingo Tedhe Medhe Snack Attack AI

Bingo! Tedhe Medhe

Bingo! Tedhe Medhe explores AI and automation, social media, data and measurement in this Sparkies 2023 source. The original transcript remains available for inspection. DMAasia’s curation preserves the original date and maps the record to Relevance, Attention, AI.

RelevanceAttentionAI

Case intelligence28 Feb 2024

Amazon PrimeRolls

This source is preserved as a case intelligence record. The source is too short for responsible intelligence treatment, so DMAasia has not manufactured takeaways from it.

Effectiveness

Case intelligence28 Feb 2024

+191.3% Growth in Just 6 Months

Flabbery

Flabbery explores AI and automation, storytelling, growth in this Sparkies 2023 source. The original transcript remains available for inspection. DMAasia’s curation preserves the original date and maps the record to Attention, AI, Effectiveness.

AttentionAIEffectiveness

Case intelligence28 Feb 2024

AI-ML Recommender Model - Scorpio-N

Mahindra

Mahindra explores AI and automation, storytelling, growth in this Sparkies 2023 source. The original transcript remains available for inspection. DMAasia’s curation preserves the original date and maps the record to AI, Attention, Relevance.

AIAttentionRelevance

Case intelligence28 Feb 2024

Har Maa Durga

This source is preserved as a case intelligence record. The source is too short for responsible intelligence treatment, so DMAasia has not manufactured takeaways from it.

Effectiveness

Case intelligence28 Feb 2024

Best Chatbot in the industry

This source is preserved as a case intelligence record. The source is too short for responsible intelligence treatment, so DMAasia has not manufactured takeaways from it.

AI

Case intelligence28 Feb 2024

HDFC Life 'HDFC Life Got Talent'

HDFC Life

HDFC Life is preserved as a case intelligence record. The source is too short for responsible intelligence treatment, so DMAasia has not manufactured takeaways from it.

Effectiveness

Case intelligence28 Feb 2024

Real Time Sensex

the source record explores innovation, growth, personalisation in this Sparkies 2023 source. The original transcript remains available for inspection. DMAasia’s curation preserves the original date and maps the record to Attention, Relevance, Effectiveness.

AttentionRelevanceEffectiveness

Case intelligence28 Feb 2024

AMP Goal Planner

the source record explores customer experience, growth, attention and media in this Sparkies 2023 source. The original transcript remains available for inspection. DMAasia’s curation preserves the original date and maps the record to Attention, Relevance, Effectiveness.

AttentionRelevanceEffectiveness

Case intelligence28 Feb 2024

Fuelling Nissan's business at the dealership level

Nissan

Nissan explores AI and automation, customer experience, sustainability in this Sparkies 2023 source. The original transcript remains available for inspection. DMAasia’s curation preserves the original date and maps the record to Relevance, AI, Effectiveness.

RelevanceAIEffectiveness

Case intelligence28 Feb 2024

Varuna SEO Campaign

the source record explores data and measurement, storytelling, growth in this Sparkies 2023 source. The original transcript remains available for inspection. DMAasia’s curation preserves the original date and maps the record to Effectiveness, AI, Attention.

EffectivenessAIAttention

Case intelligence28 Feb 2024

Use of SEO and Content Pillar Pages, for an Improved Organic ROI

the source record explores data and measurement, storytelling, growth in this Sparkies 2023 source. The original transcript remains available for inspection. DMAasia’s curation preserves the original date and maps the record to Attention, Effectiveness, AI.

AttentionEffectivenessAI

Case intelligence28 Feb 2024

EduBridge India Triumphs with 3x Growth in Just 7 Months

the source record explores brand trust, innovation, data and measurement in this Sparkies 2023 source. The original transcript remains available for inspection. DMAasia’s curation preserves the original date and maps the record to Effectiveness, AI, Attention.

EffectivenessAIAttention

Case intelligence28 Feb 2024

Best Use of Search Marketing for 5paisa

5paisa

5paisa is preserved as a case intelligence record. The source is too short for responsible intelligence treatment, so DMAasia has not manufactured takeaways from it.

AI

Case intelligence28 Feb 2024

Karagiri's SEO Triumph in Just 4 Months

Karagiri

Karagiri is preserved as a case intelligence record. The source is too short for responsible intelligence treatment, so DMAasia has not manufactured takeaways from it.

AI

Case intelligence28 Feb 2024

How Bajaj Improve Organic Sessions By 85%

Bajaj

Bajaj is preserved as a case intelligence record. The source is too short for responsible intelligence treatment, so DMAasia has not manufactured takeaways from it.

Effectiveness

Case intelligence28 Feb 2024

10 Months Optimization Strategy for User Acquisition and Revenue Growth

Rug Decor

Rug Decor explores storytelling, growth, search and discovery in this Sparkies 2023 source. The original transcript remains available for inspection. DMAasia’s curation preserves the original date and maps the record to Effectiveness, Attention, AI.

EffectivenessAttentionAI

Case intelligence28 Feb 2024

ICICI PruLife elevated Lead by 3.4x

ICICI Prudential Life

ICICI Prudential Life is preserved as a case intelligence record. The source is too short for responsible intelligence treatment, so DMAasia has not manufactured takeaways from it.

Effectiveness

Case intelligence28 Feb 2024

Orange Health Labs: 7X ROI boost in 6 months via SEO

Orange Health Labs

Orange Health Labs is preserved as a case intelligence record. The source is too short for responsible intelligence treatment, so DMAasia has not manufactured takeaways from it.

AIEffectiveness

Case intelligence28 Feb 2024

A Data Driven Campaign to Boost Organic Revenue and Users

Headout

Headout explores AI and automation, data and measurement, storytelling in this Sparkies 2023 source. The original transcript remains available for inspection. DMAasia’s curation preserves the original date and maps the record to Attention, Effectiveness, AI.

AttentionEffectivenessAI

Case intelligence28 Feb 2024

Quizziz Worksheets Achieve 10k+ Clicks Per Day in Just 3 Months

Quizizz

Quizizz explores search and discovery, attention and media in this Sparkies 2023 source. The original transcript remains available for inspection. DMAasia’s curation preserves the original date and maps the record to Relevance, Attention, Effectiveness.

RelevanceAttentionEffectiveness

Case intelligence28 Feb 2024

Weaving success by 80X Growth in Blog New Users

This source is preserved as a case intelligence record. The source is too short for responsible intelligence treatment, so DMAasia has not manufactured takeaways from it.

Effectiveness

Case intelligence28 Feb 2024

Karo Life Ki Search Shuru Campaign

the source record explores search and discovery, attention and media in this Sparkies 2023 source. The original transcript remains available for inspection. DMAasia’s curation preserves the original date and maps the record to AI, Attention.

AIAttention

Case intelligence28 Feb 2024

Honoring India's Farming Communities Through Parachute Kalpavriksha

the source record explores storytelling, attention and media in this Sparkies 2023 source. The original transcript remains available for inspection. DMAasia’s curation preserves the original date and maps the record to Attention, Effectiveness, AI.

AttentionEffectivenessAI

Case intelligence28 Feb 2024

Josh - Safe Swipe

Josh

Josh explores marketing judgement in this Sparkies 2023 source. The original transcript remains available for inspection. DMAasia’s curation preserves the original date and maps the record to Effectiveness.

Effectiveness

Case intelligence28 Feb 2024

PayU Payments

PayU

PayU explores customer experience, growth in this Sparkies 2023 source. The original transcript remains available for inspection. DMAasia’s curation preserves the original date and maps the record to Relevance, Effectiveness.

RelevanceEffectiveness

Case intelligence28 Feb 2024

Livon - "Breaking Barriers and Celebrating Diversity"

Livon

Livon explores purpose, leadership, attention and media in this Sparkies 2023 source. The original transcript remains available for inspection. DMAasia’s curation preserves the original date and maps the record to Relevance, Attention.

RelevanceAttention

Case intelligence28 Feb 2024

Experience The Exclusive Campaign

the source record explores leadership, attention and media in this Sparkies 2023 source. The original transcript remains available for inspection. DMAasia’s curation preserves the original date and maps the record to Relevance, Attention.

RelevanceAttention

Case intelligence28 Feb 2024

Angel One's SuperApp Campaign

Angel One

Angel One is preserved as a case intelligence record. The source is too short for responsible intelligence treatment, so DMAasia has not manufactured takeaways from it.

Attention

Case intelligence28 Feb 2024

InUrSkn 'We Leave Nothing To Chance'

InUrSkn

InUrSkn is preserved as a case intelligence record. The source is too short for responsible intelligence treatment, so DMAasia has not manufactured takeaways from it.

Effectiveness

Case intelligence28 Feb 2024

Har Gaon Cipladine

Cipladine

Cipladine is preserved as a case intelligence record. The source is too short for responsible intelligence treatment, so DMAasia has not manufactured takeaways from it.

Effectiveness

Case intelligence28 Feb 2024

Geneo Identical Boys from Schoolnet

Schoolnet

Schoolnet is preserved as a case intelligence record. The source is too short for responsible intelligence treatment, so DMAasia has not manufactured takeaways from it.

Effectiveness

Case intelligence28 Feb 2024

Unlock Nahi Karne Ka

Amazon Prime

Amazon Prime explores social media, search and discovery, attention and media in this Sparkies 2023 source. The original transcript remains available for inspection. DMAasia’s curation preserves the original date and maps the record to Attention, Relevance.

AttentionRelevance

Case intelligence28 Feb 2024

Geneo Parent's Anthem from Schoolnet

Schoolnet

Schoolnet is preserved as a case intelligence record. The source is too short for responsible intelligence treatment, so DMAasia has not manufactured takeaways from it.

Effectiveness

Case intelligence28 Feb 2024

A Click Towards Parenthood

the source record explores innovation, data and measurement, storytelling in this Sparkies 2023 source. The original transcript remains available for inspection. DMAasia’s curation preserves the original date and maps the record to Attention, AI, Relevance.

AttentionAIRelevance

Case intelligence28 Feb 2024

Ask Nestlé

Nestlé

Nestlé explores brand trust, storytelling, purpose in this Sparkies 2023 source. The original transcript remains available for inspection. DMAasia’s curation preserves the original date and maps the record to Relevance, Attention, Trust.

RelevanceAttentionTrust

Case intelligence28 Feb 2024

Kamaverse

the source record explores storytelling, attention and media in this Sparkies 2023 source. The original transcript remains available for inspection. DMAasia’s curation preserves the original date and maps the record to Attention, Relevance.

AttentionRelevance

Case intelligence28 Feb 2024

Modenik Corporate Website

Modenik

Modenik explores innovation, storytelling, personalisation in this Sparkies 2023 source. The original transcript remains available for inspection. DMAasia’s curation preserves the original date and maps the record to Relevance, Attention, Effectiveness.

RelevanceAttentionEffectiveness