Source-backed interpretation.
Editorial interpretation is derived from the original DMAasia/WION video description and transcript. Statements by speakers remain attributed to the source; no unverified current-role or performance claim has been added.
Use this case as a source-led test of how search and discovery was applied to relevance; keep every stated result attributed to the original entry.
Source signal, edited only for readability.
Three takeaways worth carrying forward.
- 01
Start with the stated problem: search and discovery.
- 02
Inspect how the source connects attention and media to attention—then test the mechanism, not just the headline.
- 03
Treat every stated result as a source claim until it is reconciled with the official case and award record.
What the transcript puts on the table.
Finally, we made sure to cover non-English speaking regions by applying the relevant translations as well as the localization markup to make sure that the worksheets were available for regions outside of the English universe as well.
Quizzes is one of the world's largest quiz platforms and today we'd like to talk to you about how we were able to scale the latest initiative from Quizzes, namely worksheets, to achieve over 10,000 clicks per day in just three months.
Finally, we went ahead and enhanced our internal navigation to make sure the wide range of worksheets available on quizzes was easily accessible and reachable, not just for users but also for bots.
Original context. Current reading.
Recorded in 2024, this captures the language, platforms and constraints of its time. Read it now by separating those period-specific details from the enduring operating question: how should relevance and attention improve the decision?
Durable tests for the work.
- Start from the customer’s situation, not the channel.
- Earn attention with relevance before scaling reach.
What would you keep, change or measure differently if this case intelligence were put to work now?
IP09 · READABLE TRANSCRIPT480 words
Quizzes is one of the world's largest quiz platforms and today we'd like to talk to you about how we were able to scale the latest initiative from Quizzes, namely worksheets, to achieve over 10,000 clicks per day in just three months. From an objective setting standpoint, we started with identifying relevant keyword clusters that would be useful for the user intent that we were targeting in the worksheets initiative. Secondly, we started with outlining what the blueprint should be like for the worksheets given that we wanted to reach an audience that was sitting around the world. Thirdly, we wanted to reduce the cost per click by nesting the worksheets initiative within the root domain and taking advantage of the existing brand
as well as the organic traffic currently available for Quizzes. Finally, we made sure to cover non-English speaking regions by applying the relevant translations as well as the localization markup to make sure that the worksheets were available for regions outside of the English universe as well. Going over to the strategic approach, we started with conducting an exhaustive technical audit to make sure that the worksheets initiative that we're building would be easily accessible by users as well as by bots. Second, we applied a sound strategy for having the relevant keywords across the necessary on-page SEO template to make sure that we were grabbing the correct user intent for the relevant worksheet.
Thirdly, we improved the product page by enhancing its usability not just from a user, perspective but also making sure that the pages would be easily indexable from a bot's point of view as well. For the fourth point, we made sure that the translated and localized versions of the worksheets would be easily accessible for Googlebot as well as for users coming in from those relevant regions. As for the fifth point, we went ahead with image optimization to make sure relevant worksheets would surface for image searches as well. Finally, we went ahead and enhanced our internal navigation to make sure the wide range of worksheets available on quizzes was easily accessible and reachable, not just for users but also for bots.
Heading over to the actual results, we were able to scale up worksheets initiative from zero all the way to 15,000 daily clicks on average in just a short span of three months. We were also able to see a rise of daily impressions going to an average of 1.5 million. And drilling down to the image searches itself, we were able to generate impressions of close to 1 million daily impressions solely for the worksheets initiative. And we were also able to drive a consistent improvement in the overall ranking of the worksheets initiative all the way from plus 50s to the lower 20 levels. We thank you for your time in reviewing our case study for quizzes.