Tech-Driven Content Strategy / Building an Army of Influencers
Priyang Agarwal describes AI-led content distribution for personalised commerce, while Manan Shah shows how strong product experiences can turn customers into credible advocates.
The record
DMAasia archive material, preserved as the factual spine of this page.
Priyang Agarwal describes AI-led content distribution for personalised commerce, while Manan Shah shows how strong product experiences can turn customers into credible advocates.
Document where human judgement changes the result, publish usable evidence and bring practitioners into rooms where claims can be tested.
Contribute or apply the proof
Bring a case, question, briefing or operating role connected to this record.
Take the next step