BrandMasters · Season 1 · Episode 4

Sandeep Nagpal

Vice President & Head of Marketing · Cvent

  • BrandMasters
  • Cvent
  • Vice President & Head of Marketing
The record

HT Brand Leadership Series archive material, preserved as the factual spine of this page.

What changed since Season 1

Hybrid participation, AI matchmaking and behavioural analytics can optimise every touchpoint. The value still depends on who met, what moved and whether the room created consequence.

What is needed now

Put participant outcome before Proof and give organisers Access to a shared effectiveness standard.

Next move

Open the BrandMasters record

Put participant outcome before Proof and give organisers Access to a shared effectiveness standard.

Take the next step