BrandMasters · Season 1 · Episode 4

Sandeep Singh

Director Marketing and Alternate channels · Bira

  • BrandMasters
  • Bira
  • Director Marketing and Alternate channels
The record

HT Brand Leadership Series archive material, preserved as the factual spine of this page.

What changed since Season 1

Restricted categories now use experiences, communities, merchandise and digital storytelling to create memory. Surrogate ambiguity can buy reach while borrowing trust.

What is needed now

Prove responsible brand-building and open the category to a clearer industry standard.

Next move

Open the BrandMasters record

Prove responsible brand-building and open the category to a clearer industry standard.

Take the next step