BrandTrail · V9 · Page 8

Change Can’t Be Lip Service / Serve Customers Where They Are

Samyukta Iyer calls for authentic inclusion of transgender customers, while Mridul Shukla shows how digital onboarding and hyper-personalisation can remove friction in banking.

  • BrandTrail
  • V9
  • field evidence
The record

DMAasia archive material, preserved as the factual spine of this page.

What changed since 2023

Samyukta Iyer calls for authentic inclusion of transgender customers, while Mridul Shukla shows how digital onboarding and hyper-personalisation can remove friction in banking.

What is needed now

Restore the context, method and result—then put current work before a standard strong enough to deserve recognition.

Next move

Contribute or apply the proof

Bring a case, question, briefing or operating role connected to this record.

Take the next step