Virat Tandon
Group CEO · MullenLowe Lintas Group
The record
HT Brand Leadership Series archive material, preserved as the factual spine of this page.
AI now scales variants, media decisions and experiences instantly. The agency-client system still needs clear ownership when relevance becomes intrusive or wrong.
Build Access around shared governance and prove that personalisation improved value rather than pressure.
Open the BrandMasters record
Build Access around shared governance and prove that personalisation improved value rather than pressure.
Take the next step