BrandMasters · Season 2 · Episode 4

Vijay Sharma

Head - Emerging Markets Acceleration Team · GSK

  • BrandMasters
  • GSK
  • Head - Emerging Markets Acceleration Team
The record

HT Brand Leadership Series archive material, preserved as the factual spine of this page.

What changed since Season 2

Customers increasingly compare public positions with product, policy and investment. Misalignment now travels faster than the campaign.

What is needed now

Prove the fit and the outcome; give affected communities Access to challenge the claim.

Next move

Open the BrandMasters record

Prove the fit and the outcome; give affected communities Access to challenge the claim.

Take the next step