BrandMasters · Season 1 · Episode 10

Veetika Joshi Deoras

VP - Brand & Strategy · IHCL

  • BrandMasters
  • IHCL
  • VP - Brand & Strategy
The record

HT Brand Leadership Series archive material, preserved as the factual spine of this page.

What changed since Season 1

Hospitality can now use AI across forecasting, service and personalisation. The experience fails when efficiency removes discretion, warmth or visible consent.

What is needed now

Prove time and relevance gained, then give frontline teams Access to override the model.

Next move

Open the BrandMasters record

Prove time and relevance gained, then give frontline teams Access to override the model.

Take the next step