BrandTrail · V9 · Page 20

Disruption Is a Game Changer / The Ultimate CX Ambassadors

Sanjay Tripathy calls for exponential changes that reshape customer behaviour, while Prateek Chatterjee argues that empowered employees—not tools alone—become the ultimate CX differentiator.

  • BrandTrail
  • V9
  • field evidence
The record

DMAasia archive material, preserved as the factual spine of this page.

What changed since 2023

Sanjay Tripathy calls for exponential changes that reshape customer behaviour, while Prateek Chatterjee argues that empowered employees—not tools alone—become the ultimate CX differentiator.

What is needed now

Restore the context, method and result—then put current work before a standard strong enough to deserve recognition.

Next move

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