BrandTrail · V9 · Page 21

Metaverse Is Here. Where Are You?

Praveen Rao examines how brands can reach younger audiences through contextual, personalised metaverse experiences, drawing on SAP’s Transformation Express campaign.

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The record

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What changed since 2023

Praveen Rao examines how brands can reach younger audiences through contextual, personalised metaverse experiences, drawing on SAP’s Transformation Express campaign.

What is needed now

Restore the context, method and result—then put current work before a standard strong enough to deserve recognition.

Next move

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