BrandTrail · V9 · Page 18

Five CX Takeaways / Authentic Listening

Pankaj Rana summarises the session’s core lessons, while Rajesh Sethuraman explains how listening for unspoken customer needs turns insight into practical product and service improvements.

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The record

DMAasia archive material, preserved as the factual spine of this page.

What changed since 2023

Pankaj Rana summarises the session’s core lessons, while Rajesh Sethuraman explains how listening for unspoken customer needs turns insight into practical product and service improvements.

What is needed now

Restore the context, method and result—then put current work before a standard strong enough to deserve recognition.

Next move

Contribute or apply the proof

Bring a case, question, briefing or operating role connected to this record.

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