BrandTrail · V9 · Page 17

Creating Personalised Fan-Led Experiences

Neeraj Sancheti warns against intrusive personalisation, Archana Aggarwal argues for humility, and Zameer Kochar shows how Rajasthan Royals builds loyalty through community, games, relevance and rewards.

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The record

DMAasia archive material, preserved as the factual spine of this page.

What changed since 2023

Neeraj Sancheti warns against intrusive personalisation, Archana Aggarwal argues for humility, and Zameer Kochar shows how Rajasthan Royals builds loyalty through community, games, relevance and rewards.

What is needed now

Restore the context, method and result—then put current work before a standard strong enough to deserve recognition.

Next move

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