Building Trust Through Relevance and Fair Practice
Parikshit Choudhury explains how MakeMyTrip stayed useful through the pandemic, while Girish Budhiraja argues that a durable fair-practice code is a brand’s real test in difficult times.
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Parikshit Choudhury explains how MakeMyTrip stayed useful through the pandemic, while Girish Budhiraja argues that a durable fair-practice code is a brand’s real test in difficult times.
Adopt usable standards, make consumer choice operational and place credible industry accountability behind the promise.
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