BrandTrail · V9 · Page 12

Fair Practices Code Helps Build Trust

Apurva Chamaria proposes a simple standard for consistent customer experience: never do to customers what you would not want done to yourself.

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The record

DMAasia archive material, preserved as the factual spine of this page.

What changed since 2023

Apurva Chamaria proposes a simple standard for consistent customer experience: never do to customers what you would not want done to yourself.

What is needed now

Adopt usable standards, make consumer choice operational and place credible industry accountability behind the promise.

Next move

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