Building Loyalty — Outside In / Enriching Value
Alok Arya argues that brands must become loyal to customers, not merely demand loyalty from them; Nisha Dhanda adds the need for seamless, consistent value across every touchpoint.
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Alok Arya argues that brands must become loyal to customers, not merely demand loyalty from them; Nisha Dhanda adds the need for seamless, consistent value across every touchpoint.
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