BrandTrail · V10 · Page 7

Precision, Personalisation and the Human Touch

Ashish Tiwari explains AI-led credit personalisation, while Lloyd Mathias cautions that scale and automation cannot replace empathy, discretion and human understanding.

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The record

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What changed since 2023

Ashish Tiwari explains AI-led credit personalisation, while Lloyd Mathias cautions that scale and automation cannot replace empathy, discretion and human understanding.

What is needed now

Document where human judgement changes the result, publish usable evidence and bring practitioners into rooms where claims can be tested.

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