Beyond Numbers: Mood Commerce / AI’s Role in Education Marketing
Arpan Biswas looks beyond purchase data to customer mood and context, while Jiten Mahendra shows how AI-generated content and conversational journeys can improve organic education marketing.
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Arpan Biswas looks beyond purchase data to customer mood and context, while Jiten Mahendra shows how AI-generated content and conversational journeys can improve organic education marketing.
Document where human judgement changes the result, publish usable evidence and bring practitioners into rooms where claims can be tested.
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