BrandTrail · V10 · Page 3

Conversational Marketing: The Power of Dialogue & AI

Vikram Sakhuja explores how AI can deepen conversational marketing, while warning that authentic dialogue, empathy and relevance must remain the foundation.

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What changed since 2023

Vikram Sakhuja explores how AI can deepen conversational marketing, while warning that authentic dialogue, empathy and relevance must remain the foundation.

What is needed now

Document where human judgement changes the result, publish usable evidence and bring practitioners into rooms where claims can be tested.

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