BrandTrail · V10 · Page 2

Carpe Diem: Age of AI

Vatsal Asher argues that AI-led customer engagement needs ethical leadership, cultural sensitivity and human-centred values—not technical capability alone.

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The record

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What changed since 2023

Vatsal Asher argues that AI-led customer engagement needs ethical leadership, cultural sensitivity and human-centred values—not technical capability alone.

What is needed now

Document where human judgement changes the result, publish usable evidence and bring practitioners into rooms where claims can be tested.

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