BrandTrail · V10 · Page 25

AI: Reshaping the Business Landscape

Shweta Papriwal and Vipul Oberoi examine AI’s potential to transform business, while insisting on privacy, security, ethical judgement, cross-disciplinary knowledge and adaptability.

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The record

DMAasia archive material, preserved as the factual spine of this page.

What changed since 2023

Shweta Papriwal and Vipul Oberoi examine AI’s potential to transform business, while insisting on privacy, security, ethical judgement, cross-disciplinary knowledge and adaptability.

What is needed now

Document where human judgement changes the result, publish usable evidence and bring practitioners into rooms where claims can be tested.

Next move

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