BrandTrail · V10 · Page 24

Data Regulations & Compliance / AI Elevates Soulflower

Sukrit Ghosh explains why governance and compliance are prerequisites for trusted AI, while Amit Sarda shows how Soulflower used ChatGPT-led experimentation to sharpen brand visibility.

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The record

DMAasia archive material, preserved as the factual spine of this page.

What changed since 2023

Sukrit Ghosh explains why governance and compliance are prerequisites for trusted AI, while Amit Sarda shows how Soulflower used ChatGPT-led experimentation to sharpen brand visibility.

What is needed now

Document where human judgement changes the result, publish usable evidence and bring practitioners into rooms where claims can be tested.

Next move

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