BrandTrail · V10 · Page 18

AI vs HI: The Changing Face

Ronak Sheth explains how conversational AI can improve personalisation, speed and performance while requiring transparent, secure and human-centred deployment.

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The record

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What changed since 2023

Ronak Sheth explains how conversational AI can improve personalisation, speed and performance while requiring transparent, secure and human-centred deployment.

What is needed now

Document where human judgement changes the result, publish usable evidence and bring practitioners into rooms where claims can be tested.

Next move

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