AI Ethics: Marketer’s Dilemma
Paresh Chaudhry sets out the marketer’s responsibility to define ethical boundaries, safeguard stakeholders and balance AI’s creative potential with brand integrity.
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Paresh Chaudhry sets out the marketer’s responsibility to define ethical boundaries, safeguard stakeholders and balance AI’s creative potential with brand integrity.
Document where human judgement changes the result, publish usable evidence and bring practitioners into rooms where claims can be tested.
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