BrandTrail · V10 · Page 15

From Faster Workflows to Final Output

Ranjeet Kumar and Suman Bhattacharjee show how generative AI can accelerate production and amplify strategy—provided human review protects creativity, quality and context.

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The record

DMAasia archive material, preserved as the factual spine of this page.

What changed since 2023

Ranjeet Kumar and Suman Bhattacharjee show how generative AI can accelerate production and amplify strategy—provided human review protects creativity, quality and context.

What is needed now

Document where human judgement changes the result, publish usable evidence and bring practitioners into rooms where claims can be tested.

Next move

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