BrandTrail · V10 · Page 14

AI in Brand Marketing and Healthcare

Adarsh Pete outlines AI’s impact on brand marketing, while Karthik Anantharaman shows how predictive and therapeutic applications can improve access, diagnosis and personalised care.

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The record

DMAasia archive material, preserved as the factual spine of this page.

What changed since 2023

Adarsh Pete outlines AI’s impact on brand marketing, while Karthik Anantharaman shows how predictive and therapeutic applications can improve access, diagnosis and personalised care.

What is needed now

Document where human judgement changes the result, publish usable evidence and bring practitioners into rooms where claims can be tested.

Next move

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