BrandTrail · V10 · Page 12

Unleashing AI’s Power with Human Ingenuity

Sundar Kondur and Prapti Banerjee examine AI in publishing and marketing, stressing local relevance, editorial judgement, skilled professionals and responsible deployment.

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The record

DMAasia archive material, preserved as the factual spine of this page.

What changed since 2023

Sundar Kondur and Prapti Banerjee examine AI in publishing and marketing, stressing local relevance, editorial judgement, skilled professionals and responsible deployment.

What is needed now

Document where human judgement changes the result, publish usable evidence and bring practitioners into rooms where claims can be tested.

Next move

Contribute or apply the proof

Bring a case, question, briefing or operating role connected to this record.

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