Unleashing AI’s Power with Human Ingenuity
Sundar Kondur and Prapti Banerjee examine AI in publishing and marketing, stressing local relevance, editorial judgement, skilled professionals and responsible deployment.

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Sundar Kondur and Prapti Banerjee examine AI in publishing and marketing, stressing local relevance, editorial judgement, skilled professionals and responsible deployment.
Document where human judgement changes the result, publish usable evidence and bring practitioners into rooms where claims can be tested.
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